Loyalty Growth Marketing Manager

Zurich Insurance Group; North Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Zurich Insurance Group is seeking a Marketing Manager focused on Customer Loyalty & Retention in Australia. You will shape customer experiences, drive loyalty, and build engagement by leading end-to-end campaigns and leveraging lifecycle insights.

The role partners with stakeholders to align strategy with business priorities while accelerating digital transformation. You will be responsible for retaining customers, improving engagement, and delivering measurable ROI, as part of Zurich's move to

Qualifications

• Experience in digital marketing channels and CRM tools.
• Proven ability to plan annual marketing calendars.
• Ability to drive loyalty programs and lifecycle campaigns.
• Strong data-driven decision making and ROI measurement.

Responsibilities

• Deliver end-to-end campaigns, communications and collateral that engage customers and support business priorities
• Use customer insights, data and lifecycle thinking to build loyalty, retention and advocacy
• Track performance, measure ROI, and turn learnings into stronger future activity
• Lead post-implementation reviews and champion continuous improvement
• Protect and strengthen the Zurich and OnePath brands through consistent, customer-led communications
• Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes
• Collaborate with Marketing Chapter peers to align priorities, share best practice, and unlock cross-sell opportunities.

Skills

Digital-first marketing

Martech & AI

Marketing strategy planning

Retention marketing

Segmentation & targeting

Job description

Zurich Insurance Group is seeking a Marketing Manager focused on Customer Loyalty & Retention in Australia. You will shape customer experiences, drive loyalty, and build engagement by leading end-to-end campaigns and leveraging lifecycle insights.

The role partners with stakeholders to align strategy with business priorities while accelerating digital transformation. You will be responsible for retaining customers, improving engagement, and delivering measurable ROI, as part of Zurich's move to