Marketing Manager - Customer Loyalty & Retention (Hybrid)

Zurich; Australia; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

5 weeks leave per year (Z leave)

Hybrid working: office 3 days / WFH 2

AUD$500 wellbeing payment per year

AUD$295 new starter e-voucher

Training programs

Job summary

Zurich is hiring a Marketing Manager - Customer Loyalty & Retention to join the Customer Marketing Chapter. This role shapes customer experiences that build loyalty, engagement and long-term retention.

You will drive take-to-market plans and campaigns that connect strategy, insight and execution, collaborating with stakeholders to deliver value for customers and the business. You’ll lead end-to-end campaigns across digital and traditional channels, leveraging customer insights and lifecycle

Qualifications

• Digital-first mindset with Martech and AI experience.
• Marketing strategy, annual planning, and customer-led campaign experience.
• Retention marketing and customer lifecycle expertise.
• Segmentation, audience definition, and insight-led targeting skills.
• Take-to-market campaign development across digital and traditional channels.
• Copywriting, content creation, and channel management experience, including social media.
• Strong research, tracking, data analytics, and insight capability.
• Commercial awareness, including budgets, forecasting and competitor analysis; Marketing Cloud experience highly regarded.

Responsibilities

• Deliver end-to-end campaigns, communications and collateral that engage customers and support business priorities.
• Use customer insights, data and lifecycle thinking to build loyalty, retention and advocacy.
• Track performance, measure ROI, and turn learnings into stronger future activity.
• Lead post-implementation reviews and champion continuous improvement.
• Protect and strengthen the Zurich and OnePath brands through consistent, customer-led communications.
• Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes.
• Collaborate with Marketing Chapter peers to align priorities, share best practice, and unlock cross-sell opportunities.

Skills

Digital marketing

Martech

AI experience

Marketing strategy

Campaign management

Copywriting

Content creation

Channel management

Data analytics

Budget forecasting

Tools

Marketing Cloud

Job description

Zurich is hiring a Marketing Manager - Customer Loyalty & Retention to join the Customer Marketing Chapter. This role shapes customer experiences that build loyalty, engagement and long-term retention.

You will drive take-to-market plans and campaigns that connect strategy, insight and execution, collaborating with stakeholders to deliver value for customers and the business. You’ll lead end-to-end campaigns across digital and traditional channels, leveraging customer insights and lifecycle