Hybrid Marketing Manager, Customer Loyalty and Retention

Zurich Insurance Group; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

5 weeks leave

Hybrid work arrangement

Wellbeing payment annual AUD$500

New starter e-voucher AUD$295

Shine portal benefits

Training programs

Global mobility opportunities

Volunteering in offices

Tree planting for new employees

Job summary

Zurich Insurance Group in Sydney seeks a Marketing Manager – Customer Loyalty & Retention to shape customer experiences that build loyalty and drive long-term retention. You’ll lead end-to-end campaigns, collaborate with stakeholders, and translate data insights into compelling programs that strengthen engagement and value for customers and the business.

With a digital-first mindset and experience in Martech/AI, you’ll craft strategies, manage campaigns across digital and traditional channels,

Qualifications

• Digital-first mindset with Martech/AI experience.
• Marketing strategy, annual planning and customer-led campaigns.
• Retention marketing and customer lifecycle expertise.
• Strong segmentation, audience definition and insight skills.
• Take-to-market campaigns across digital and traditional channels.
• Copywriting and content creation skills for multiple channels.
• Excellent data analytics, tracking and ROI mindset.
• Commercial awareness including budgets and forecasting; Marketing Cloud is a plus.

Responsibilities

• Deliver end-to-end campaigns and collateral that engage customers and support business priorities.
• Use insights and lifecycle thinking to build loyalty, retention and advocacy.
• Track ROI and turn learnings into stronger future activity.
• Lead post-implementation reviews and drive continuous improvement.
• Protect and strengthen Zurich brands through customer-led communications.
• Collaborate with stakeholders to identify segment opportunities and deliver cross-sell outcomes.
• Align with Marketing Chapter peers to share best practices.

Skills

Digital marketing

Martech/AI

Marketing strategy

Retention marketing

Lifecycle marketing

Segmentation

Targeting

Campaign development

Copywriting

Social media

Analytics

Budgeting

Marketing Cloud

Job description

Zurich Insurance Group in Sydney seeks a Marketing Manager – Customer Loyalty & Retention to shape customer experiences that build loyalty and drive long-term retention. You’ll lead end-to-end campaigns, collaborate with stakeholders, and translate data insights into compelling programs that strengthen engagement and value for customers and the business.

With a digital-first mindset and experience in Martech/AI, you’ll craft strategies, manage campaigns across digital and traditional channels,