Customer Loyalty & Retention Marketing Lead (Hybrid)

Zurich Australia; North Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

5 weeks leave per year (Z leave)

Hybrid work arrangement (3 days office

WFH 2 days p/w

Job summary

Zurich Australia is seeking a Marketing Manager for Customer Loyalty & Retention. You will shape customer experiences that build loyalty and engagement, delivering end-to-end campaigns and data-driven programs that strengthen retention and advocacy.

You will collaborate with stakeholders and Marketing peers to drive strategy, insights, and cross-sell opportunities while maintaining brand integrity across channels.

Qualifications

• Digital-first mindset with Martech and AI experience.
• Marketing strategy, annual planning, and customer-led campaign experience.
• Retention marketing and customer lifecycle expertise.
• Segmentation, audience definition, and insight-led targeting skills.
• Take-to-market campaign development across digital and traditional channels.
• Copywriting, content creation, and channel management experience, including social media.
• Strong research, tracking, data analytics, and insight capability.
• Commercial awareness, including budgets, forecasting and competitor/category analysis; Marketing Cloud experience highly regarded.

Responsibilities

• Deliver end-to-end campaigns, communications and collateral that engage customers and support business priorities.
• Use customer insights, data and lifecycle thinking to build loyalty, retention and advocacy.
• Track performance, measure ROI, and turn learnings into stronger future activity.
• Lead post-implementation reviews and champion continuous improvement.
• Protect and strengthen the Zurich and OnePath brands through consistent, customer-led communications.
• Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes.
• Collaborate with Marketing Chapter peers to align priorities, share best practice, and unlock cross-sell opportunities.

Skills

Digital-first

Martech & AI

Marketing strategy

Campaign development

Segmentation

Copywriting

Analytics

Budgets & forecasting

Social media

Tools

Marketing Cloud

Job description

Zurich Australia is seeking a Marketing Manager for Customer Loyalty & Retention. You will shape customer experiences that build loyalty and engagement, delivering end-to-end campaigns and data-driven programs that strengthen retention and advocacy.

You will collaborate with stakeholders and Marketing peers to drive strategy, insights, and cross-sell opportunities while maintaining brand integrity across channels.