Marketing Manager - Customer Loyalty & Retention

Zurich Insurance Group; North Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Zurich Insurance Group is seeking a Marketing Manager focused on Customer Loyalty & Retention in Australia. You will shape customer experiences, drive loyalty, and build engagement by leading end-to-end campaigns and leveraging lifecycle insights.

The role partners with stakeholders to align strategy with business priorities while accelerating digital transformation. You will be responsible for retaining customers, improving engagement, and delivering measurable ROI, as part of Zurich's move to

Qualifications

• Experience in digital marketing channels and CRM tools.
• Proven ability to plan annual marketing calendars.
• Ability to drive loyalty programs and lifecycle campaigns.
• Strong data-driven decision making and ROI measurement.

Responsibilities

• Deliver end-to-end campaigns, communications and collateral that engage customers and support business priorities
• Use customer insights, data and lifecycle thinking to build loyalty, retention and advocacy
• Track performance, measure ROI, and turn learnings into stronger future activity
• Lead post-implementation reviews and champion continuous improvement
• Protect and strengthen the Zurich and OnePath brands through consistent, customer-led communications
• Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes
• Collaborate with Marketing Chapter peers to align priorities, share best practice, and unlock cross-sell opportunities.

Skills

Digital-first marketing

Martech & AI

Marketing strategy planning

Retention marketing

Segmentation & targeting

Job description

Marketing Manager - Customer Loyalty & Retention

A new transformational adventure awaits you…

How does 5 weeks leave per year, an impactful career that you’ll truly love, and working for a trustworthy organisation that empowers wellbeing and is accelerating digital transformation sound like to you?

As one of Forbes 2024 ‘World’s Best Employers’ and Fortune's ‘World's Most Admired Companies’ for 2025, Zurich - a leader in the insurance industry - is on a journey towards a brighter future… A brighter future for you - focused on your career, your wellbeing, and your community - as well as our customers and the planet.

This exciting adventure will drive positive impact towards our vision to be Australia’s leading digital insurer. So, if you want to be part of a values led global organisation, where real growth and transformation is happening, along with our track record of making a real difference of continuously taking steps toward a sustainable future for our people, customers, communities, and our planet…read on!

Let’s create a brighter future together, let’s make a difference

It's important to know, what you do matters. At Zurich, we don't just cover, we care.

We’re looking for a Marketing Manager – Customer Loyalty & Retention to join our Customer Marketing Chapter, reporting to the Customer Marketing Chapter Lead. This is your opportunity to use your marketing expertise to shape customer experiences that build loyalty, strengthen engagement and support long-term retention.

You’ll play a key role in shaping take-to-market plans and delivering customer marketing programs that connect strategy, insight, and execution. Working closely with stakeholders and Marketing Chapter peers, you’ll bring campaigns to life that create meaningful value for our customers and the business.

• Deliver end-to-end campaigns, communications and collateral that engage customers and support business priorities
• Use customer insights, data and lifecycle thinking to build loyalty, retention and advocacy
• Track performance, measure ROI, and turn learnings into stronger future activity.
• Lead post-implementation reviews and champion continuous improvement
• Protect and strengthen the Zurich and OnePath brands through consistent, customer-led communications
• Partner with stakeholders to identify segment opportunities and deliver activity that drives customer and commercial outcomes
• Collaborate with Marketing Chapter peers to align priorities, share best practice, and unlock cross-sell opportunities.

Important to your success - Unlock your potential

• Digital-first mindset, with Martech and AI experience
• Marketing strategy, annual planning, and customer-led campaign experience
• Retention marketing and customer lifecycle expertise
• Segmentation, audience definition, and insight-led targeting skills