Marketing Manager

Guzman y Gomez Mexican Kitchen; Sydney; Sur place; AUD 110 000 - 130 000; Plein temps

Avantages offerts par ce poste

Restricted shares

Long-term incentive scheme

Paid parental leave

Up to 5 weeks annual leave

Résumé du poste

Guzman y Gomez is seeking a Marketing Manager focused on new restaurant openings across Australia, driving end-to-end marketing strategy for 30–40 openings per year. You will lead a small team and coordinate across communities, schools, clubs and national activations to bring the brand to life.

The role requires weekend/evening availability around openings and activations, with opportunities for stock-based incentives and a clear growth path within a fast-paced, high-growth company.

Qualifications

• Demonstrated local area marketing experience with events, activations or opening marketing.
• Experience delivering campaigns in QSR/retail/hospitality environments.
• Strong project management skills to handle multiple openings and activations.
• Holistic marketing approach across digital, social and local channels.

Responsabilités

• Lead end-to-end marketing strategy for new restaurant openings (30–40/year).
• Develop 120-day marketing plans for each NRO and coordinate with State Marketing Managers.
• Build relationships with local communities, businesses, schools and clubs ahead of openings.
• Create crew engagement and fan activation programs to build brand love.
• Design activation concepts to bring the GYG brand to life in-restaurant and community.
• Recruit, brief and manage activation talent for events and openings.
• Coordinate NRO marketing logistics (print, signage, media, on-ground execution).
• Report openings activity to capture learnings and improve future NROs.
• Develop and lead national activations, including sponsorship and state-specific support.

Connaissances

Local area marketing

Events & activations

Restaurant openings

Project management

Description du poste

• Newly created Marketing Manager role focused on leading the end-to-end marketing strategy for every new opening (30 to 40 each year!)
• Lead a team of two Activations Coordinators
• Salary of $110k to $130k + super + 10% annual short term incentive potential, and 5% allocation of restricted shares each year (with 3-year vesting period)

Own GYG's new restaurant opening playbook and bring the brand to life in the community.

GYG is opening restaurants at pace throughout Australia. As the Marketing Manager focused on new restaurant openings, you'll lead the end-to-end marketing strategy for every new opening (30 to 40 each year!). This role may require weekend and evening availability around restaurant openings and activations.

What You'll Do

• Lead the end-to-end marketing strategy and execution for new restaurant openings
• Develop 120-day plans marketing strategies for each NRO. Work with the State Marketing Managers post opening to ensure smooth transition of marketing plans.
• Build and maintain relationships with local communities, businesses, schools, and sports clubs ahead of new openings
• Develop and execute crew engagement and fan activation programs that build brand love and community connection
• Design and deliver bespoke activation concepts that bring the GYG brand to life in-restaurant and in the community
• Act as the Talent Pool lead — recruit, brief, and manage activation talent for events and openings
• Coordinate NRO marketing logistics including print materials, signage, local media, and on-the-ground execution
• Report on all opening activity to capture learnings and improve future NRO executions
• Develop and Lead national GYG activations, including sponsorship and brand activations. Working closely with each State Marketing Manage on state specific activation and assist where necessary.

What You'll Bring

• Demonstrated local area marketing experience, with a focus on events, activations, or restaurant/venue/store opening marketing
• Proven experience delivering local area marketing campaigns in a QSR, retail, or hospitality environment
• Experience in experiential marketing, event management, or community activation
• Project management skills with the ability to manage multiple concurrent restaurant openings and activations
• Holistic marketing mindset encompassing digital, social, local media, and experiential channels
• Valid Australian driver's licence and willingness to travel intrastate and interstate

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real career growth in a marketing function that's investing heavily in its capability
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station