Marketing Manager (New Restaurant Openings)

Guzman y Gomez; Sydney; Sur place; AUD 110 000 - 130 000; Plein temps

Avantages offerts par ce poste

Restricted shares

5 weeks annual leave

Paid parental leave

Franchisee opportunity

Vibrant Surry Hills office

Résumé du poste

GYG is expanding across Australia. As Marketing Manager for new restaurant openings, you will own the end-to-end marketing strategy for each launch (30-40 per year), including 120-day planning, local partnerships, and activation events.

This role may require weekend/evening work around openings. You will lead talent for activations, coordinate logistics, and report learnings to improve future openings. Join a fast-growing team in a vibrant office.

Qualifications

• Experience in local area marketing for events, activations or openings.
• Proven ability to deliver campaigns in QSR/retail/hospitality.
• Experience in experiential marketing or community activation.
• Ability to manage multiple openings and activations concurrently.
• Marketing mindset spanning digital, social, local media and experiential channels.

Responsabilités

• Lead end-to-end marketing strategy and execution for new restaurant openings.
• Develop 120-day marketing plans for each NRO and coordinate with State Marketing Managers.
• Build relationships with local communities, businesses, schools and clubs ahead of openings.
• Develop crew engagement and fan activation programs to build brand love.
• Design activation concepts bringing the GYG brand to life in restaurant and community.
• Recruit, brief, and manage activation talent for events and openings.
• Coordinate NRO marketing logistics (print, signage, local media, on-ground execution).
• Report on opening activity to capture learnings and improve future openings.
• Develop and lead national activations including sponsorships and brand activations.

Connaissances

Local area marketing

Events and activations

Experiential marketing

Project management

Community engagement

Driver's licence

Description du poste

• Full-time
• Compensation: AUD 110,000 - AUD 130,000 - yearly

Company Description

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Job Description

Own GYG's new restaurant opening playbook and bring the brand to life in the community.

GYG is opening restaurants at pace throughout Australia. As the Marketing Manager focused on new restaurant openings, you'll lead the end-to-end marketing strategy for every new opening (30 to 40 each year!). This role may require weekend and evening availability around restaurant openings and activations.

What You'll Do

• Lead the end-to-end marketing strategy and execution for new restaurant openings
• Develop 120-day plans marketing strategies for each NRO. Work with the State Marketing Managers post opening to ensure smooth transition of marketing plans.
• Build and maintain relationships with local communities, businesses, schools, and sports clubs ahead of new openings
• Develop and execute crew engagement and fan activation programs that build brand love and community connection
• Design and deliver bespoke activation concepts that bring the GYG brand to life in-restaurant and in the community
• Act as the Talent Pool lead - recruit, brief, and manage activation talent for events and openings
• Coordinate NRO marketing logistics including print materials, signage, local media, and on-the-ground execution
• Report on all opening activity to capture learnings and improve future NRO executions
• Develop and Lead national GYG activations, including sponsorship and brand activations. Working closely with each State Marketing Manage on state specific activation and assist where necessary.

What You'll Bring

• Demonstrated local area marketing experience, with a focus on events, activations, or restaurant/venue/store openingmarketing
• Proven experience delivering local areamarketing campaigns in a QSR, retail, or hospitality environment
• Experience in experiential marketing, event management, or community activation
• Project management skills with the ability to manage multiple concurrent restaurant openingsand activations
• Holistic marketing mindset encompassing digital, social, local media, and experiential channels
• Valid Australian driver's licence and willingness to travel intrastate and interstate

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real career growth in a marketing function that's investing heavily in its capability
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station