Marketing Lead: New Restaurant Openings & Activations

GYG; Sydney; On-site; AUD 110,000 - 130,000; Full time

Benefits offered by this job

Restricted shares

5 weeks annual leave

Paid parental leave

Franchisee opportunity

Vibrant Surry Hills office

Job summary

GYG is expanding across Australia. As Marketing Manager for new restaurant openings, you will own the end-to-end marketing strategy for each launch (30-40 per year), including 120-day planning, local partnerships, and activation events.

This role may require weekend/evening work around openings. You will lead talent for activations, coordinate logistics, and report learnings to improve future openings. Join a fast-growing team in a vibrant office.

Qualifications

• Experience in local area marketing for events, activations or openings.
• Proven ability to deliver campaigns in QSR/retail/hospitality.
• Experience in experiential marketing or community activation.
• Ability to manage multiple openings and activations concurrently.
• Marketing mindset spanning digital, social, local media and experiential channels.

Responsibilities

• Lead end-to-end marketing strategy and execution for new restaurant openings.
• Develop 120-day marketing plans for each NRO and coordinate with State Marketing Managers.
• Build relationships with local communities, businesses, schools and clubs ahead of openings.
• Develop crew engagement and fan activation programs to build brand love.
• Design activation concepts bringing the GYG brand to life in restaurant and community.
• Recruit, brief, and manage activation talent for events and openings.
• Coordinate NRO marketing logistics (print, signage, local media, on-ground execution).
• Report on opening activity to capture learnings and improve future openings.
• Develop and lead national activations including sponsorships and brand activations.

Skills

Local area marketing

Events and activations

Experiential marketing

Project management

Community engagement

Driver's licence

Job description

GYG is expanding across Australia. As Marketing Manager for new restaurant openings, you will own the end-to-end marketing strategy for each launch (30-40 per year), including 120-day planning, local partnerships, and activation events.

This role may require weekend/evening work around openings. You will lead talent for activations, coordinate logistics, and report learnings to improve future openings. Join a fast-growing team in a vibrant office.