Marketing Manager

Accor; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

ALL Heartist Membership - Take part in

Family & Friends Discounts

Accor Live Limitless (ALL) Loyalty

Learn Your Way

Build Your Network

Worldwide Opportunities

Job summary

Accor is seeking a Marketing Manager for Accor Apartments & Realty in Sydney to drive occupancy and revenue across Purpose-Built Student Accommodation properties. You will lead integrated campaigns, digital channels, and build partnerships with universities and student organizations.

In this role, you'll analyse market trends, manage budgets and agencies, and collaborate with operations to enhance the student customer journey.

Qualifications

• Demonstrated success delivering marketing strategies that achieve occupancy, revenue and commercial targets.
• Strong expertise across digital marketing channels including SEO, SEM, social media, email marketing and analytics.
• Proven ability to manage multiple stakeholders, agencies, suppliers and partnership relationships.
• Highly developed commercial acumen with experience managing budgets, reporting and campaign performance.
• Exceptional communication, relationship-building and organisational skills within complex portfolio environments.

Responsibilities

• Develop and deliver marketing strategies that drive occupancy, leasing outcomes and revenue growth.
• Manage digital campaigns, agency relationships and marketing budgets across the portfolio.
• Build partnerships with universities, education agents and student organisations.
• Analyse market trends, campaign performance and customer insights to optimise results.
• Support resident acquisition, retention and brand awareness initiatives across all properties.

Skills

Marketing strategy

Digital marketing

Budget management

Stakeholder management

Communication

Job description

Accor is a global leader in hospitality, operating in more than 110 countries and placing people at the heart of everything we do. As we expand into the Living sector, we\'re bringing our expertise in accommodation operations, customer experience and community building to a new generation of purpose-built student accommodation and build-to-rent communities, helping create places where people genuinely want to live.

Purpose

Drive occupancy, revenue growth and brand performance across a portfolio of Purpose-Built Student Accommodation properties through strategic marketing, leasing support and partnership development. This role is responsible for delivering integrated campaigns, enhancing the student customer journey, building key industry relationships and supporting portfolio performance through data-driven decision making, stakeholder engagement and commercial marketing initiatives.

Primary Responsibilities

• Develop and deliver marketing strategies that drive occupancy, leasing outcomes and revenue growth.
• Manage digital campaigns, agency relationships and marketing budgets across the portfolio.
• Build partnerships with universities, education agents and student organisations.
• Analyse market trends, campaign performance and customer insights to optimise results.
• Support resident acquisition, retention and brand awareness initiatives across all properties.

Accor Apartments & Realty

Accor is a global leader in hospitality, operating in more than 110 countries and placing people at the heart of everything we do. As we expand into the Living sector, we\'re bringing our expertise in accommodation operations, customer experience and community building to a new generation of purpose-built student accommodation and build-to-rent communities, helping create places where people genuinely want to live.

Purpose

Drive occupancy, revenue growth and brand performance across a portfolio of Purpose-Built Student Accommodation properties through strategic marketing, leasing support and partnership development. This role is responsible for delivering integrated campaigns, enhancing the student customer journey, building key industry relationships and supporting portfolio performance through data-driven decision making, stakeholder engagement and commercial marketing initiatives.

Primary Responsibilities

• Develop and deliver marketing strategies that drive occupancy, leasing outcomes and revenue growth.
• Manage digital campaigns, agency relationships and marketing budgets across the portfolio.
• Build partnerships with universities, education agents and student organisations.
• Analyse market trends, campaign performance and customer insights to optimise results.
• Support resident acquisition, retention and brand awareness initiatives across all properties.

Skills and Experience

• Demonstrated success delivering marketing strategies that achieve occupancy, revenue and commercial targets.
• Strong expertise across digital marketing channels including SEO, SEM, social media, email marketing and analytics.
• Proven ability to manage multiple stakeholders, agencies, suppliers and partnership relationships.
• Highly developed commercial acumen with experience managing budgets, reporting and campaign performance.
• Exceptional communication, relationship-building and organisational skills within complex portfolio environments.

Accor Benefits

• ALL Heartist Membership - Take advantage of discounts on accommodation and food & beverage worldwide!
• Family & Friends Discounts - Available on a range of accommodation, services and events for those who mean the most to you
• Accor Live Limitless (ALL) Loyalty Program - Earn status & reward points on your worldwide stays
• Learn Your Way - Support your career development with access to Accor\'s industry leading training platforms, Accor Academy and Typsy
• Build Your Network - With more than 300,000 Accor professionals globally sharing the same guest passion, you have the ability to grow your hospitality network worldwide
• Worldwide Opportunities - We are a world leading hotel operator! With over 400 hotels in the Pacific and more than 5,000 across 110 countries, offering limitless opportunities to grow your career

At Accor, we welcome you as you are. We help you grow and learn, so that work brings purpose to your life. By joining Accor, every chapter of your story is yours to write, and together we can imagine tomorrow\'s hospitality. Accor is an inclusive company, building diverse teams across the globe.