Director of sales & marketing

Accor; Perth; On-site; AUD 180,000 - 260,000; Full time

Job summary

Accor in Australia invites a Senior Sales & Marketing Director to lead the hotel’s Sales & Marketing team, maximise market position and drive revenue through dynamic pricing, partnerships and targeted campaigns.

You will collaborate with Revenue, F&B and regional leaders to achieve optimal RevPAR and business mix across segments, while mentoring teams and championing the Heartist culture that Accor promotes globally.

Qualifications

• Minimum 5+ years of proven Sales & Marketing hotel experience with a strong understanding of online distribution, e-commerce and digital marketing.
• Knowledge of local businesses and industry trends; ability to drive marketing strategies and set clear goals.
• Experience managing costs, hitting budgets and monitoring reports and plans.

Responsibilities

• Lead and manage the Sales and Marketing Department to maximise market position of the hotel and optimise use of sales resources.
• Lead the Business, Events and Groups Department to maximise opportunities and ensure best practice for superior daily results.
• Manage Reservations to ensure service delivery and achievement of budgeted revenues.
• Collaborate with Revenue and Sales leadership to achieve optimum revPAR and revenue across all segments.
• Develop tactical approaches to acquire major business opportunities and maximise key revenue streams.
• Communicate Sales & Marketing strategy effectively to teams to align actions with company goals.

Skills

Sales & Marketing

Hotel industry

E-commerce

Pricing strategy

Stakeholder management

Education

Marketing/Business/Hospitality degree

Job description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartist, and let your heart guide you in this world where life beats faster.

Job Description

• Lead and manage the Sales and Marketing Department to maximise market position of the hotel on an ongoing basis ensuring utilisation of sales resources.
• Lead and manage the Business, Events and Groups (where applicable) Department to maximise business opportunities within this sector ensuring best practice has been implemented to produce superior results on a daily basis.
• Manage the Reservations Department to ensure service delivery and reflection of the strategies for achieving budgeted revenues (where applicable).
• Work with the Hotel Director of Revenue and Regional Director of Sales & Marketing to achieve optimum revpar/revenue/yield results for all segments of the business unit.
• Develop a tactical approach to ensure the acquisition of major business opportunities.
• Ensure the team are managing the business mix to achieve optimum sales performance.
• Review market trends and competitor intelligence in order to lead fair market share.
• Ensure commercial rate structures are in place, including contracted dynamic pricing, which are reflective of market positioning.
• Ensure the team is maximising hotel revenue through effective pricing, space management and conversion, therefore increasing revenue in the key segments that generate the highest yield.
• Ensure maximisation of revenue from Conference & Incentive segments by promoting the Hotel’s Food and Beverage outlets.
• Explore opportunities for joint ventures with domestic industry partners that produce viable sales revenue.
• Ensure Sales & Marketing Strategy is communicated effectively to the Sales & Marketing team to obtain support and commitment by giving meaning to the actions, and/or the role of each person, focused on reaching the Company goals.
• Maintain consistent communication with General Manager, Regional DOSM, Director of Revenue, Sales & Marketing & National Account Managers regarding identified opportunities.
• Participate in adhoc activity when required by Regional DOSM & National Director of Sales.
• Effectively spearhead the E-Commerce function of the area in conjunction with the Corporate E-Commerce department.
• Work with the Director of Food & Beverage to meet financial targets in patronage through strategic Departmental / Outlet Marketing programmes and tactical campaigns that are measured and tested on ROI.
• Drive Industry Submissions for the Hotel (AOAA, HMAA, TIC etc)

Qualifications

• Tertiary qualifications in Marketing, Business or Hospitality.
• Minimum 5+ years of proven Sales & Marketing Hotel experience with a strong understanding of online distribution, e-commerce and digital marketing.
• Strong knowledge of local businesses and industry trends
• Experience managing costs, hit budgets and monitoring reports and plans
• Experience with driving comprehensive marketing strategies and setting clear goals

Additional Information

• Strong ability to work under pressure.
• Ability to combine commercial acumen with artistic flair to maximise opportunities.
• An ability to understand and navigate complex stakeholder environments.
• Strong focus and passion for hotel operations.
• Sound understanding of emerging trends in the industry .
• Demonstrated ability to coach, mentor, develop and inspire teams.
• Confident and articulate communication, negotiation, relationship and networking skills.
• Demonstrated business acumen with the ability to make sound decisions and understand commercial implications.
• Ability to think strategically and plan on a mid to long term scale
• Strong personal integrity.
• Entrepreneurial spirit with drive, ambition and high level of energy.
• Good interpersonal skills with ability to communicate with all levels of team members.
• Flexible and able to embrace and respond effectively to change.
• Role model in Accor values and Heartist culture.