Marketing Manager, Student Living Growth & Partnerships

Accor; Sydney; On-site; AUD 70,000 - 110,000; Full time

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Job summary

Accor is seeking a Marketing Manager for Accor Apartments & Realty in Sydney to drive occupancy and revenue across Purpose-Built Student Accommodation properties. You will lead integrated campaigns, digital channels, and build partnerships with universities and student organizations.

In this role, you'll analyse market trends, manage budgets and agencies, and collaborate with operations to enhance the student customer journey.

Qualifications

• Demonstrated success delivering marketing strategies that achieve occupancy, revenue and commercial targets.
• Strong expertise across digital marketing channels including SEO, SEM, social media, email marketing and analytics.
• Proven ability to manage multiple stakeholders, agencies, suppliers and partnership relationships.
• Highly developed commercial acumen with experience managing budgets, reporting and campaign performance.
• Exceptional communication, relationship-building and organisational skills within complex portfolio environments.

Responsibilities

• Develop and deliver marketing strategies that drive occupancy, leasing outcomes and revenue growth.
• Manage digital campaigns, agency relationships and marketing budgets across the portfolio.
• Build partnerships with universities, education agents and student organisations.
• Analyse market trends, campaign performance and customer insights to optimise results.
• Support resident acquisition, retention and brand awareness initiatives across all properties.

Skills

Marketing strategy

Digital marketing

Budget management

Stakeholder management

Communication

Job description

Accor is seeking a Marketing Manager for Accor Apartments & Realty in Sydney to drive occupancy and revenue across Purpose-Built Student Accommodation properties. You will lead integrated campaigns, digital channels, and build partnerships with universities and student organizations.

In this role, you'll analyse market trends, manage budgets and agencies, and collaborate with operations to enhance the student customer journey.