Marketing Manager

Accor Apartments & Realty; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Accor Apartments & Realty is seeking a Marketing Manager to drive occupancy and revenue growth across a portfolio of Purpose-Built Student Accommodation properties in Sydney. You will lead integrated campaigns, optimise the student customer journey and build industry relationships to accelerate portfolio performance.

In this role, you will manage digital marketing channels, analyse campaign performance and collaborate with universities, agents and partners.

Qualifications

• Proven track record delivering marketing strategies that drive occupancy and revenue.
• Strong expertise in SEO, SEM, social media, email marketing and analytics.
• Experience managing multiple stakeholders, agencies, suppliers and partnerships.
• Commercial acumen with budget management, reporting and campaign analysis.
• Excellent communication and relationship-building in multi-property portfolios.

Responsibilities

• Develop and deliver marketing strategies that drive occupancy, leasing outcomes and revenue growth.
• Manage digital campaigns, agency relationships and marketing budgets across the portfolio.
• Build partnerships with universities, education agents and student organisations.
• Analyse market trends, campaign performance and customer insights to optimise results.
• Support resident acquisition, retention and brand awareness initiatives across all properties.

Skills

Marketing strategy

Digital marketing

Stakeholder & partner management

Budgeting & reporting

Communication & relationship building

Job description

Purpose

Drive occupancy, revenue growth and brand performance across a portfolio of Purpose-Built Student Accommodation properties through strategic marketing, leasing support and partnership development. This role is responsible for delivering integrated campaigns, enhancing the student customer journey, building key industry relationships and supporting portfolio performance through data-driven decision making, stakeholder engagement and commercial marketing initiatives.

Primary Responsibilities

• Develop and deliver marketing strategies that drive occupancy, leasing outcomes and revenue growth.


• Manage digital campaigns, agency relationships and marketing budgets across the portfolio.


• Build partnerships with universities, education agents and student organisations.


• Analyse market trends, campaign performance and customer insights to optimise results.


• Support resident acquisition, retention and brand awareness initiatives across all properties.

Skills and Experience

• Demonstrated success delivering marketing strategies that achieve occupancy, revenue and commercial targets.


• Strong expertise across digital marketing channels including SEO, SEM, social media, email marketing and analytics.


• Proven ability to manage multiple stakeholders, agencies, suppliers and partnership relationships.


• Highly developed commercial acumen with experience managing budgets, reporting and campaign performance.


• Exceptional communication, relationship-building and organisational skills within complex portfolio environments.