Marketing Manager

Axil Coffee Roasters; City of Monash; On-site; AUD 130,000 - 160,000; Full time

Job summary

Axil Coffee, a Melbourne specialty roaster with 17 venues and a growing online community, is seeking an experienced Marketing Manager to lead our marketing function.

This senior, hands-on role covers strategy through execution across email/CRM, e-commerce (Shopify), paid media, PR and partnerships, events, packaging and reporting, while leading a small team and coordinating with external agencies.

Qualifications

• Senior, hands-on marketing experience across channels.
• Strong analytical and reporting skills.
• Strategic brand storyteller with meticulous writing.
• Experience in specialty coffee, hospitality or FMCG is a plus.

Responsibilities

• Set and drive marketing strategy and calendar.
• Manage email & CRM (Klaviyo) and lifecycle flows.
• Own the website/e-commerce experience (Shopify) including SEO.
• Plan and manage paid media across Meta and Google with reporting.
• Oversee PR, media relationships and brand partnerships.
• Lead events program, trade shows and activations.
• Oversee packaging, artwork and new product launches.
• Deliver monthly marketing reporting to leadership.
• Lead and develop the marketing team and external agencies.

Skills

Full-funnel marketing

Email/CRM marketing

E-commerce & Shopify

Paid media management

Tools

Shopify

Klaviyo

Meta Ads

Google Ads

Job description

Axil Coffee is a Melbourne specialty roaster with 17 venues, 150+ wholesale partners and a growing online community. We’ve built our name on exceptional coffee, genuine relationships and thoughtful growth, and we’re proud to be independent while operating at the highest level of the specialty scene. We are looking for an experienced Marketing Manager to lead our marketing function.

About the role

This is a senior, hands-on leadership role covering the full marketing function — strategy through to execution. Reporting to the Managing Director and leading a small team, you will own our marketing calendar, email and CRM, website and e-commerce, paid media, PR and partnerships, events, packaging, and reporting, while managing external agencies and vendors.

Key responsibilities

• Set, own and drive the marketing strategy and rolling marketing calendar
• Manage email & CRM (Klaviyo) — EDMs, lifecycle flows and nurture sequences
• Own the website and e-commerce experience (Shopify), including site projects and SEO coordination
• Plan and manage paid media across Meta and Google, with performance tracking and reporting
• Manage PR, media relationships and brand partnerships
• Own the events program, including trade shows and community activations
• Oversee packaging, artwork and new product launches, including compliance
• Deliver monthly marketing reporting and analytics to leadership
• Lead and develop the marketing team, and manage external agencies and suppliers

About you

• Senior, full-funnel marketing experience, genuinely hands-on across email/CRM, e-commerce and paid media
• Strong analytical, reporting and commercial decision-making skills
• A strategic brand storyteller and precise writer with flawless attention to detail.
• Calm and organised under a demanding, varied workload
• Experience in specialty coffee, hospitality or FMCG highly regarded but not essential

This is a significant, high-impact role at the centre of a growing, independent Melbourne coffee business. If you're an experienced marketer looking to take full ownership of a brand, we'd like to hear from you.

Company Overview

Multi award winning Specialty Coffee Roaster