Marketing Lifecycle Manager

Teachers Mutual Bank; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Teachers Mutual Bank Limited is seeking a Marketing Lifecycle Manager to shape onboarding, engagement and cross-sell strategies across multiple banking products. This role provides a data-led, strategic view of member journeys and requires turning insights into actionable plans with measurable commercial outcomes.

You will collaborate with Business Insights, Product, Member Services, Sales and Marketing to identify drop-off points, optimise journeys and drive growth across channels, including

Qualifications

• Experience in lifecycle, retention, CRM or customer marketing with data-driven strategy experience.
• Ability to move beyond reporting numbers to explain problem, insight and action with commercial impact.
• Experience developing customer journeys across digital channels and using segmentation to improve engagement.

Responsibilities

• Shape lifecycle strategy: onboarding, lead nurture, retention and cross-sell across brands and banking products.
• Find opportunities in the data: analyze member behaviour and campaign performance to identify disengagement and gaps.
• Turn insight into action: articulate what data shows and recommend next steps including impact.
• Develop better member journeys: build multi-channel journeys with segmentation and test-and-learn to improve experiences.
• Challenge and influence: establish objectives and measures of success using evidence.
• Drive delivery and measurement: translate strategy into plans and evaluate results to improve future lifecycle activity.

Skills

Lifecycle marketing

CRM

Data-driven strategy

Stakeholder influence

Project management

Communication & presentation

Tools

Adobe Analytics

Portrait Dialogue

Job description

If you love getting into customer data, finding the story behind the numbers and turning that insight into action, this is an opportunity to influence how TMBL engages members throughout their banking journey.

As the Marketing Lifecycle Manager, you’ll take a strategic, data‑led approach to onboarding, engagement, retention and cross‑sell across multiple banking products. Your focus won’t simply be getting campaigns out the door. You’ll identify where opportunities exist, understand what is driving member behaviour and translate those insights into lifecycle strategies with clear commercial outcomes.

Why this role matters

TMBL is evolving how it uses data and technology to understand and communicate with members. You’ll have the opportunity to help mature that approach, looking across the end‑to‑end member lifecycle to identify gaps, drop‑off points and opportunities for stronger engagement. You’ll use evidence to shape priorities, challenge assumptions and help determine where activity will have the greatest impact. Working closely with Business Insights and Analytics, Product, Member Services, Sales and Marketing, you’ll connect customer insight with practical action.

What you’ll do

• Shape lifecycle strategy: Develop data‑led approaches to onboarding, lead nurture, retention and cross‑sell across multiple brands and banking products.
• Find the opportunities in the data: Analyse member behaviour and campaign performance to identify disengagement, gaps in customer contact and opportunities to improve retention, engagement and commercial outcomes.
• Turn insight into action: Clearly articulate what the data is showing, define the problem and recommend what should happen next, including the expected impact.
• Develop better member journeys: Build and optimise multi‑channel journeys that go beyond email and SMS, using segmentation and test‑and‑learn approaches to deliver more relevant member experiences.
• Challenge and influence: Work with stakeholders to establish clear objectives and measures of success, using evidence to challenge assumptions and inform growth priorities.
• Drive delivery and measurement: Translate strategy into structured plans, prioritise competing opportunities and evaluate results so learnings continuously improve future lifecycle activity.

What you’ll bring

Essential

• Strong experience in lifecycle, retention, CRM or customer marketing, with a track record of using data to shape strategy and improve customer outcomes.
• The ability to move beyond reporting the numbers and explain the problem, insight, recommended action and commercial impact.
• Experience developing customer journeys across digital channels and using segmentation to improve engagement.
• Commercial judgement and an understanding of ROI, measurement and how marketing activity contributes to business outcomes.
• Strong communication and presentation skills, particularly the ability to influence stakeholders and constructively challenge an existing approach using evidence.
• Structured project management skills, including prioritising work, managing timelines and defining clear outcomes.

Nice to have

• Financial services or retail banking experience.
• Experience from another data-rich, high-volume customer environment such as e-commerce, where lifecycle journeys, customer behaviour, retention and cross‑sell are central to growth.
• Hands‑on experience with Adobe Analytics or the broader Adobe technology environment.
• Experience working with lifecycle or CRM platforms such as Portrait Dialogue.
• Experience supporting an organisation as it develops or matures its CRM and lifecycle marketing capability.

If you bring some of this experience but not all of it, we’d still encourage you to apply.

About TMBL

Teachers Mutual Bank Limited is one of Australia’s largest mutual banks.

For 60 years, we’ve been helping Australians achieve their financial goals while staying true to our purpose: banking for good.

As a 100% member‑owned bank, our profits are reinvested to benefit our members, communities and the causes that matter most. Our commitment to social and environmental impact is embedded in everything we do – from the products and services we offer to the way we support our people and communities.

We’re proud to be a Certified B Corp, reflecting our commitment to high standards of social and environmental performance, transparency, and accountability.

Across our five retail brands, we support more than 280,000 members, including many working in education, emergency services, and healthcare — people who make a difference in communities every day.

When you join our bank, you’ll become part of a values‑led organisation where passion, excellence, growth, and sustainability guide the way we work. Together, we’re creating an inclusive culture, delivering great member experiences, and proving that banking can be a force for good.

Teachers Mutual Bank Ltd may conduct a background or reference check (or both) as part of the recruitment process. By applying you agree to cooperate fully in those procedures and understand that an offer is subject to the satisfactory outcome of those checks, at the discretion of Teachers Mutual Bank Ltd.