Marketing Lead

Aspect Personnel; Melbourne; Sur place; AUD 100 000 - 170 000; Plein temps

Résumé du poste

Aspect Personnel in Melbourne is seeking a Marketing Lead to take ownership of a brand with a strong Victorian presence. You will work closely with the Managing Director to shape the marketing plan and lead its delivery in a hands-on role.

You'll drive multi-channel campaigns, craft engaging content, manage digital assets, and collaborate with the recruitment team to support business development while continuously improving brand experience for clients and candidates.

Qualifications

• Experience marketing a service-based business
• Experience delivering marketing initiatives across multiple channels
• Strong written communication skills and the ability to tell a compelling brand story
• Confidence working closely with a recruitment or business development team
• Digital fluency, including experience with AI tools, automation and platforms such as MailChimp, Zapier, Survey Monkey, Canva, LinkedIn and a CRM
• An analytical and curious approach, with the ability to interpret data and recommend improvements
• A collaborative, proactive and values-aligned working style
• A tertiary qualification in marketing, communications or advertising

Responsabilités

• Elevate Aspect’s presence across digital, brand, and customer engagement channels.
• Collaborate with the MD to shape and deliver the marketing plan.
• Lead multi-channel campaigns to engage clients and candidates.
• Oversee the annual PACE Survey & Report, newsletters and customer satisfaction programs.
• Create and evolve marketing collateral, digital assets and recruitment materials.
• Manage website updates, UX improvements and SEO/AEO optimisation.
• Produce engaging content across social media, digital channels and internal communications.
• Coordinate external suppliers and agencies.
• Support event marketing, photography and promotional merchandise.
• Contribute to new staff onboarding with brand setup and training.

Connaissances

Marketing strategy

Multi-channel marketing

Brand storytelling

Written communication

Collaboration

Data interpretation

Creative mindset

Recruitment/business development acume

Formation

Bachelor's degree in Marketing/Communications/Advertising

Outils

MailChimp

Zapier

SurveyMonkey

Canva

LinkedIn

CRM

Description du poste

Wearelooking for aMarketing Lead who enjoys collaboration, understands the impact marketing can have on business development and whois excited to take ownership of a brand with a strong presence in the Victorian recruitment market.

You’llwork closely with our Managing Director to shape our marketing plan and then lead its delivery. This is a hands-on role with space for creativity,new ideas, and continuous improvement.

Whatyou'llbe doing

You’llplay a key role in elevating Aspect’s presence across digital, brand, and customer engagement channels. Your responsibilities will include:

• Supporting the MD in developing the marketing strategy and leading its execution
• Collaborating closely with the recruitment team to ensure marketing activity strengthens business development
• Managing multi-channel campaigns that engage andretainclients and candidates
• Overseeing the annual PACE Survey & Report, monthly newsletters and customer satisfaction programs
• Creating and evolving marketing collateral, digitalassetsand recruitment materials
• Managing website updates, UX improvements and SEO/AEO optimisation
• Producing engaging content across social media, digitalchannelsand internal communications
• Coordinating external suppliersand agencies
• Supporting event marketing,photographyand promotional merchandise
• Contributing tonew staffonboarding with brand setup and training

Whatyou’llbring

We’relooking for someone who brings both capability and mindset:

• Experience marketing a service-based business, supporting sales(essential)
• Experience delivering marketing initiatives across multiple channels
• Strong written communication skills and the ability to tell a compelling brand story
• Confidence working closely with a recruitment or business development team
• Digital fluency, including experience with AI tools,automationand platforms such asMailChimp, Zapier, Survey Monkey, Canva, LinkedIn and a CRM
• An analytical and curious approach, with the ability to interpret data and recommend improvements
• A collaborative, proactive and values-aligned working style
• A tertiary qualification in marketing,communicationsor advertising