Marketing & Attractions Lead

Rogers Resourcing; Sunshine Coast Regional; On-site; AUD 90,000 - 120,000; Full time

Job summary

Rogers Resourcing on the Sunshine Coast invites a Marketing & Attractions Lead to shape strategy and deliver campaigns for regional recruitment projects. You’ll craft content, manage budgets and partnerships, and drive candidate attraction across digital channels while aligning with clients’ brands.

You’ll collaborate with the Director, oversee video storytelling, CRM and marketing automation, and help expand our relocation campaigns as part of a growing team.

Qualifications

• Demonstrated experience creating and delivering marketing content and strategy to budget.
• Customer facing with clients, able to articulate brands and visions.

Responsibilities

• Strategise Attraction Opportunities for new positions and client attraction.
• Develop and execute marketing campaigns for positions and relocations.
• Storyboard video content for testimonials and client videos.
• Track campaign performance and optimize accordingly.
• Write and edit content and adverts for recruitment campaigns.
• Oversee CRM, customer journey and marketing automation initiatives.
• Manage marketing budgets, suppliers, agencies and platforms.

Skills

Marketing strategy

Campaign execution

Content creation

Digital marketing

Tools

Canva

Microsoft Outlook

Word

Excel

Job description

Marketing & Attractions Lead

This is a great opportunity for a marketing professional with demonstrated marketing strategy & design experience, campaign execution - to join our growing team. Rogers Resourcing is a growing business in Western Australia & we have recently opened an office on the Sunshine Coast - Kuluin near Maroochydore.

• New Position in a Growing Business
• Opportunity to make it your own
• Open to Part time & Full Time - the right person for our team and stage in business is key

In traditional resourcing companies, 1 person does it all. At Rogers, we are setting up separate specialist areas to support client's resource and put people where they flourish best. This role will be the beginning of our marketing and attractions team. Our Marketing Lead will support the broader team with relocation campaigns, writing and editing content, attraction for our clients - why work at our clients' business & vacant positions. This role will also support our team in thinking about and fleshing out what the opportunities are for candidates with different clients and positions so they can speak about the client and positions with greater confidence.

In 2027 we also have a relocations campaign 'Move for Opportunity' - and we are looking for the right individual to work on from infancy & to execute to budget to support open jobs in regional areas.

About Us

At Rogers Resourcing, we work closely with our clients to provide solutions in Resource Planning & Recruitment within Mining, Construction & Engineering. We are not a traditional Recruitment agency but offer a retainer model to provide an all-rounded service to our clients with a focus on building relationships with our client's teams to avoid isolated recruitment solutions with a focus on quality recruitment.

As part of our service, our approach allows us to consult on operational, organisational development and strategic resource planning to align recruitment solutions with the overall client's business objectives, which in turns supports retention, new and existing employees.

We love what we do, we're passionate about our approach. Small business, small team. We value people, innovation and transparency.

About You

We are seeking a creative, out of the box thinker who can apply their marketing experience to the recruitment industry. You will need to be able to work on strategy alongside the Director and also execute content, campaigns & marketing materials.

Key Responsibilities:

• Strategise Attraction Opportunities for New Positions, Hard to Fill Positions & Overall Client Attraction
• Develop and execute marketing campaigns for specific positions & relocations
• Creative problem solver - working on our hard to fill positions and how we can engage with specific target audiences
• Storyboard video content - testimonials, client videos for attraction purpose
• Track campaign performance to identify what's working and where there is room for improvement
• Write and edit content and adverts
• Digital marketing experience is advantageous
• Proactive at supporting the team to deliver 'Attraction' as an add on for our clients - why work at their business
• Manage marketing budgets, suppliers, agencies and platforms to maximise value and ensure marketing resources are used effectively.
• Work with the director to define the overall Rogers brand and marketing direction for the next few years
• Oversee CRM, customer journey and marketing automation initiatives, improving customer engagement and lifecycle communications.
• Work with our Relationship Manager to support new and existing Rogers' client engagement
• Willingness to assist team members and support the team during peak periods to get the task over the line
• Supporting the team with nurture campaigns to build relationships with candidates, send targeted email & text marketing
• We're a small team, not afraid to jump in and help the team out with what's needed
• Willing to take on feedback from client and adapt to changing needs and priorities
• Comfortable in a fast paced environment
• Take ownership and happy to test, learn and improve

Essential Experience:

• Demonstrated previous experience in creating and delivering marketing content, strategy to budget
• Customer facing with clients
• Digital Marketing Experience is preferred
• Experience with SEEK, LinkedIn and other platforms is advantageous but not essential
• Working with clients to articulate the why behind, what their business feels like, their culture and vision & creating content to reflect who they are,
• Storyboard planning for video content
• Interpersonal and communication skills
• Ability to manage own workload and prioritise
• Autonomous, team player and calm under pressure
• Organised and proactive approach with ability to prioritise against deadlines
• Experience - Microsoft Outlook, Word, Excel, Canva