Marketing Lead

Brothers Support Network; Albion; On-site; AUD 110,000 - 150,000; Full time

Job summary

Brothers Support Network in Brisbane is seeking a Marketing Lead to own how we show up in the market. This hands-on role sits in Growth, reporting to the Founder, and focuses on qualified enquiries, referrals and trust through compelling content and campaigns.

You’ll drive strategy, brand, content, social, email, website optimisation, and performance marketing across channels, with AI-enabled tools to accelerate quality outcomes.

Qualifications

• Experience shaping marketing strategy for a service business.
• Ability to translate brand into messaging across channels.
• Comfort with AI-powered tools and fast learning in a lean environment.

Responsibilities

• Own marketing strategy, calendar, audiences, messaging and budget.
• Maintain brand guidelines and outward-facing content.
• Create and edit content; capture field footage; run founder-led content.
• Oversee social scheduling, engagement and performance.
• Run email campaigns, segmentation and journeys where useful.
• Keep website content current; improve landing pages; optimise enquiry paths.
• Lead performance marketing across Meta, Google and other channels.
• Create brochures, decks and referral/recruitment assets.
• Leverage AI to speed outputs while maintaining quality.
• Produce clear analytics tying activity to qualified opportunities.

Skills

Marketing strategy

Brand management

Content creation

Social media management

Email marketing

Analytics

AI tools

Marketing automation

Tools

Canva

HubSpot

Google Analytics

Meta Ads Manager

Google Ads

Job description

Brothers Support Network is looking for a Marketing Lead who wants to own how we show up in the market.

We’re a registered disability support provider for males across Brisbane, the Gold Coast and the Sunshine Coast. Disability support for males, by males. Mateship, community, changing lives. This seat reports to the Founder and sits in Growth team beside the Relationships Manager: you create and qualify attention; they convert the leads.

This is a hands-on, full-stack role. No team under you on day one. You don’t need years of agency experience or to be the best technician in every channel. You do need high agency and initiative, strong taste for what “good” looks like, comfort with AI and modern tools, and the energy to try things, learn fast, and stay accountable for quality and commercial results. This is marketing for a service business, success is qualified enquiries, referrals and trust with the right people, not follower counts or vanity reach.

What you’ll own

Marketing strategy and planning: priorities, calendar, audiences, messaging and budget (Founder signs off the envelope)

Brand stewardship: guidelines, tone, templates and reviewing outward-facing work so it feels like Brothers

Content: capture and edit yourself, get usable footage from Brothers in the field, run founder-led content from idea to publish

Social: ideas through to scheduling, engagement and performance

Email: campaigns, lists, journeys where useful, and testing

Website: keep content current, basic changes, landing pages, stronger enquiry paths (tech support when needed)

Performance marketing: Meta, Google, + any other channels that matter

Promo and sales material: brochures, posters, decks, referral and recruitment assets

AI and automation: faster output without dropping the standard

Analytics: clear reporting that ties activity to qualified opportunities, not vanity metrics

About you Early career with enough real work to ship, NOT a long corporate CV. Competent across marketing, resourceful with tools, excited by AI, organised enough to turn ideas into a calendar and finished work. Strong on brand and storytelling, commercially aware, and happy directing non-marketers (Brothers in the field) to create content without making it awkward. You take ownership when something isn’t working.

Most importantly, you care about people and our purpose of changing lives for the better.

Location: Brothers Support Network office, 10 Immarna St, Albion QLD 4010