(Marketing) Field Marketing Manager

Backbase; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Backbase, the AI-native Banking OS, is seeking a commercially focused ABM Manager to drive growth across strategic accounts in Australia. You will own 1:1 and 1:few ABM strategies, align with Sales, and lead data-driven outreach across the buyer journey.

This role requires hands-on use of AI tools for research and personalization, strong cross-functional collaboration, and a track record in enterprise B2B ABM.

Qualifications

• Minimum 3–5 years in enterprise B2B ABM or demand-gen roles.
• Proven ability to align Sales and Marketing to drive pipeline.
• Experience using AI for campaign execution and personalization.
• Strong project management and stakeholder coordination.
• SaaS/fintech/enterprise tech background a plus.

Responsibilities

• Own and run 1:1 and 1:few ABM strategies for priority accounts across the buyer journey.
• Partner with Sales to identify account priorities and growth opportunities.
• Activate integrated digital, content, executive engagement, and events for the Australian market using real-time engagement signals.
• Leverage AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Measure account engagement, progression, pipeline growth, and revenue impact.
• Demonstrated success in enterprise B2B ABM and demand gen within complex sales cycles.

Skills

ABM strategy

Sales alignment

Data analysis

AI tools

Cross-functional leadership

Project management

Enterprise B2B

Tools

Marketing automation

Analytics tools

CRM

AI tooling

Job description

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

Reports to: Senior Field Marketing Director

What You’ll Do

• Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
• AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
• Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
• Demonstrated experience partnering with Sales to measurably drive pipeline growth.
• Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
• High commercial acumen, strong project management, and cross-functional stakeholder skills.
• Bonus: Background in SaaS, fintech, banking, or enterprise technology.

What Success Looks Like

We measure success by your ability to move strategic accounts forward:

Engagement Conversation Opportunity Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!