ABM Field Marketing Manager

Backbase; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Backbase, the AI-native Banking OS, is seeking a commercially focused ABM Manager to drive growth across strategic accounts in Australia. You will own 1:1 and 1:few ABM strategies, align with Sales, and lead data-driven outreach across the buyer journey.

This role requires hands-on use of AI tools for research and personalization, strong cross-functional collaboration, and a track record in enterprise B2B ABM.

Qualifications

• Minimum 3–5 years in enterprise B2B ABM or demand-gen roles.
• Proven ability to align Sales and Marketing to drive pipeline.
• Experience using AI for campaign execution and personalization.
• Strong project management and stakeholder coordination.
• SaaS/fintech/enterprise tech background a plus.

Responsibilities

• Own and run 1:1 and 1:few ABM strategies for priority accounts across the buyer journey.
• Partner with Sales to identify account priorities and growth opportunities.
• Activate integrated digital, content, executive engagement, and events for the Australian market using real-time engagement signals.
• Leverage AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Measure account engagement, progression, pipeline growth, and revenue impact.
• Demonstrated success in enterprise B2B ABM and demand gen within complex sales cycles.

Skills

ABM strategy

Sales alignment

Data analysis

AI tools

Cross-functional leadership

Project management

Enterprise B2B

Tools

Marketing automation

Analytics tools

CRM

AI tooling

Job description

Backbase, the AI-native Banking OS, is seeking a commercially focused ABM Manager to drive growth across strategic accounts in Australia. You will own 1:1 and 1:few ABM strategies, align with Sales, and lead data-driven outreach across the buyer journey.

This role requires hands-on use of AI tools for research and personalization, strong cross-functional collaboration, and a track record in enterprise B2B ABM.