ABM & Pursuit Marketing Lead — B2B Tech Growth

NTT Limited; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

NTT DATA is seeking an ABM and Pursuit Marketing Lead to design and execute strategic marketing initiatives for high-value accounts. You will partner with sales to accelerate large deals, develop personalised campaigns, and drive account engagement across APAC and Global regions.

You will build targeted content, perform account intelligence, and measure outcomes to optimise performance, working in a hybrid environment with regional teams and stakeholders.

Qualifications

• Degree in Communications, Marketing or Business.
• 5+ years in B2B marketing focusing on ABM and pursuit marketing.
• Strong collaboration with sales and cross-functional teams.
• Proficiency with marketing automation and CRM platforms.

Responsibilities

• Develop and implement ABM strategies targeting high-value accounts with personalised content.
• Create and execute pursuit marketing campaigns for large deals.
• Conduct account intelligence to understand target accounts' needs and decisions.
• Develop tailored marketing materials to support ABM and pursuit efforts (case studies, whitepapers, presentations).
• Align marketing with sales and portfolio teams to drive pipeline and deal velocity.
• Measure campaign performance using data-driven insights and optimise strategies.
• Collaborate with GTM, portfolio, demand generation, and customer success teams for cohesive account engagement.

Skills

ABM strategy

Pursuit marketing

Content creation

Sales alignment

Analytics

Education

Degree in Communications/Marketing/Business

Tools

Marketing automation

CRM systems

Account intelligence tools

Job description

NTT DATA is seeking an ABM and Pursuit Marketing Lead to design and execute strategic marketing initiatives for high-value accounts. You will partner with sales to accelerate large deals, develop personalised campaigns, and drive account engagement across APAC and Global regions.

You will build targeted content, perform account intelligence, and measure outcomes to optimise performance, working in a hybrid environment with regional teams and stakeholders.