Digital Content Designer & Campaign Strategist

Department For Child Protection; Adelaide; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Travel discounts

Study assistance program

Private health discounts

Employee wellbeing program

Job summary

Journey Beyond is seeking a Digital Content & Copywriting Specialist to turn storytelling into engaging digital experiences across our tourism brands in Australia. You’ll manage content in multiple CMS systems, write clear, brand-aligned copy, optimise for SEO and conversions, and collaborate with Digital, Brand, Marketing and Operations teams to enhance the guest journey and drive commercial growth.

Successful candidates will contribute to a major multi-brand content project and enjoy study

Qualifications

• Two or more years’ experience in digital marketing or content
• Strong copywriting, editing and proofreading skills
• Experience using a CMS, with Umbraco or Craft desirable
• Knowledge of SEO, digital analytics and content optimisation
• Strong organisation, communication and stakeholder management skills

Responsibilities

• Create and edit engaging, brand-aligned digital content
• Manage website updates, publishing and content quality
• Improve content for SEO, GEO and online accessibility
• Use performance insights to increase engagement and conversion
• Partner with teams across our brands and operations

Skills

Copywriting

Editing

Proofreading

CMS experience

SEO

Analytics

Content optimisation

Stakeholder management

Organization

Tools

Umbraco

Craft CMS

Job description

Digital Content & Copywriting Specialist | Journey Beyond

Journey Beyond | Adelaide, SA | Full-Time 6 Months Contract

Ready to turn great stories into digital experiences that inspire people to travel?

Join Journey Beyond and bring some of Australia’s most unique tourism brands to life online. You’ll create engaging content across a diverse portfolio of websites, helping guests discover new destinations, plan memorable experiences and move confidently from inspiration to booking.

Why Join Us

• Create content for a diverse portfolio of tourism brands
• Shape a major multi-brand digital content project
• Generous discounts on Journey Beyond travel and experiences
• Study Assistance Program to support your development
• Employee wellbeing benefits, including private health discounts and EAP

About the Role

You’ll combine storytelling, digital content management and performance insights to improve the online experience across a selection of Journey Beyond brands.

From refreshing website copy and managing content in the CMS to improving search visibility and customer journeys, you’ll create content that is clear, engaging and designed to perform. You’ll work with Digital, Brand, Marketing and Operations teams to ensure every page reflects the right voice, supports the guest journey and contributes to commercial growth.

Key responsibilities include:

• Create and edit engaging, brand-aligned digital content
• Manage website updates, publishing and content quality
• Improve content for SEO, GEO and online accessibility
• Use performance insights to increase engagement and conversion
• Partner with teams across our brands and operations

About You

You’re a confident digital writer who combines creativity with attention to detail and enjoys adapting content for different brands, audiences and online journeys.

You’ll bring:

• Two or more years’ experience in digital marketing or content
• Strong copywriting, editing and proofreading skills
• Experience using a CMS, with Umbraco or Craft desirable
• Knowledge of SEO, digital analytics and content optimisation
• Strong organisation, communication and stakeholder management skills

About Us

Journey Beyond is Australia’s leading experiential tourism group, operating some of the country’s most iconic travelexperiences across rail, cruise, marine, accommodation and adventure tourism. Our Corporate teams support a diverse portfolio of brands across Australia and New Zealand. Whether improving business processes, building commercial partnerships or supporting our operations, every team plays an important role in bringing memorable guest experiences to life.

Successful candidates will be required to complete a National Criminal History Check as part of the recruitment process.