Marketing Advisor

RSM Australia; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Lifestyle benefits

Job summary

RSM Australia is seeking an experienced Marketing Automation Adviser to own and optimise automated marketing programs across the business. You will build and execute targeted lead nurturing journeys, post-event communications, and service line campaigns, ensuring a seamless customer experience that drives engagement, pipeline growth, and conversion.

In collaboration with National Marketing and Business Development, you will be the subject matter expert in marketing automation, delivering

Qualifications

• 3-5 years hands-on experience building lifecycle journeys, flows and automations.
• Experience in Adobe Marketo.
• Data-driven mindset with a focus on performance and optimisation.
• Understanding of CRM integration, segmentation, and data management.
• Confident translating briefs into technical campaign builds.
• Strong attention to detail across testing and QA processes.
• Ability to manage multiple campaigns and competing priorities across marketing, business development and the business.

Responsibilities

• Build and deploy CRM and Adobe Marketo automation campaigns end-to-end
• Develop lead nurture programs across the customer lifecycle
• Execute audience segmentation and triggered communications
• Translate campaign briefs into platform-ready executions
• Manage post-event communications (follow-ups and event post communication, nurture streams)
• Conduct A/B testing, QA and campaign deployment
• Monitor and analyse campaign performance and lifecycle outcomes
• Maintain data quality and CRM governance standards
• Support operational processes including reporting and admin

Skills

Lifecycle journeys

Data-driven mindset

Campaign management

Stakeholder collaboration

Prioritisation

Education

Relevant tertiary qualification - Marketing, Communications or Business

Tools

Adobe Marketo

CRM platforms

Job description

At RSM, our purpose is to instill confidence in a world of change for both our clients and our people.

RSM Australia supports a people-centric and collaborative culture where we are committed to empowering and developing you. As a leading professional services firm, we connect you to an extensive network of global resources and invest in your future. We value the meaningful work that you do and encourage you to be a part of the change.

Our value proposition is our commitment to you; it highlights the experiences, benefits, and value that you can expect as part of RSM. This is underpinned by our three values - integrity in everything that we do, supporting clients everywhere, and developing and valuing everyone.

Who we are:

RSM Australia is a member of RSM, the world's 6th largest network of audit, tax and consulting firms. We are an award-winning professional services firm with over 100 years experience supporting Australian businesses. We believe in putting people first and we are proud to have developed a work culture that fosters growth, collaboration and success.

About the role:

We are seeking an experienced Marketing Automation Adviser to own and optimise our automated marketing programs across the business. This role is responsible for building and executing targeted lead nurturing journeys, post-event communications, and service line campaigns, ensuring a seamless customer experience that drives engagement, pipeline growth, and conversion.

Working closely with the National Marketing and Business and Development teams, you will act as the subject matter expert in marketing automation, delivering scalable, data-driven automation strategies aligned to our business objectives.

Key responsibilities:

• Build and deploy CRM and Adobe Marketo automation campaigns end-to-end
• Develop lead nurture programs across the customer lifecycle
• Execute audience segmentation and triggered communications
• Translate campaign briefs into platform-ready executions
• Manage post-event communications (follow-ups and event post communication, nurture streams)
• Conduct A/B testing, QA and campaign deployment
• Monitor and analyse campaign performance and lifecycle outcomes
• Maintain data quality and CRM governance standards
• Support operational processes including reporting and admin

About you:

To be successful you must have experience in CRM driven environments with a focus on automation and supporter/customer journeys.

Education Requirements:

Relevant Tertiary qualification - Marketing, Communications or Business

Demonstrated Experience and Attributes:

• 3-5 years hands-on experience building lifecycle journeys, flows and automations.
• Experience in Adobe Marketo.
• Data-driven mindset with a focus on performance and optimisation
• Understanding of CRM integration, segmentation, and data management
• Confident translating briefs into technical campaign builds
• Strong attention to detail across testing and QA processes
• Ability to manage multiple campaigns and competing priorities cross marketing, business development and the business

Life at RSM:

RSM provides a great environment to build skills and confidence and we help our people achieve their best. We are trusted advisors to our clients, so it is critical for us to find the right people for the job on offer. Our network of offices across Australia and around the world allow us to offer a personal service to all our clients regardless of where they are!

• Working for RSM entitles everyone to a wide range of leading health, wellness financial and lifestyle benefits.