Marketing and Customer Strategy Manager

Ampac Pty Ltd; Perth; On-site; AUD 150,000 - 210,000; Full time

Job summary

Ampac Pty Ltd, a leading provider of fire detection, alarm and life safety solutions, seeks a Marketing & Customer Strategy Manager to steer customer and marketing strategy across Australia, New Zealand, SE Asia, the UK and UAE.

You will build deep customer insights, translate them into product and marketing priorities, and champion the Voice of the Customer to influence strategic decisions across regions and channels.

Qualifications

• Strategic marketing leadership across regional and global markets.
• Experience translating customer insights into product, sales and marketing priorities.
• Proven track record in multi-channel marketing and budget management.

Responsibilities

• Develop and lead customer insight and market intelligence strategy.
• Design and manage Voice of Customer programs across key markets.
• Conduct customer interviews, surveys and decision research.
• Analyze customer needs, behaviours and purchasing barriers.
• Develop segmentation models, personas and customer journeys.
• Coordinate reviews with Sales and Product Management teams.
• Monitor competitor activity and emerging market trends.
• Identify growth opportunities and new market segments.
• Produce reports and recommendations for senior leadership.
• Lead annual marketing calendar across regions and manage budgets.

Skills

Strategic marketing

Customer insights

Market research

Multi-channel marketing

Budget management

Executive stakeholder influence

Education

Bachelor’s degree in marketing, business or communications

Tools

CRM systems

Marketing analytics platforms

Job description

Ampac is a leading provider of fire detection, alarm, evacuation and life safety solutions across Australia, New Zealand, South East Asia, Europe, United Kingdom and the United Arab Emirates. As part of the Halma Group, we are committed to creating a safer, cleaner and healthier future through innovation, sustainability, diversity and inclusion.

We are seeking an experienced and commercially focused Marketing & Customer Strategy Manager to lead the development and execution of Ampac's customer and marketing strategy across our local and global markets

Our purpose is to prevent loss of life and catastrophic damage caused by fire. Always.

The Opportunity

This is a strategic leadership role responsible for building a deep understanding of customer needs, market trends and buying behaviours, and translating these insights into actionable product, sales and marketing priorities.

You will champion the voice of the customer throughout the organisation, ensuring that customer insights directly influence business decisions, product development, market positioning and growth initiatives.

The role supports Ampac branded products sold directly into the market across Australia, New Zealand, South East Asia, the UK and UAE, including emerging opportunities within the Battery Energy Storage Systems (BESS) sector. You will work closely with Regional Managers, Sales Managers and Product Managers to align customer insights with business objectives

Key Responsibilities

• Develop and lead Ampac's customer insight and market intelligence strategy.
• Design and manage Voice of Customer (VoC) programs across all key markets.
• Conduct customer interviews, surveys and decision‑making research activities.
• Analyse customer needs, behaviours, motivations and purchasing barriers.
• Develop customer segmentation models, personas and customer journey maps.
• Coordinate lost‑order reviews and post‑project evaluations with Sales and Product Management teams.
• Consolidate customer intelligence gathered from regional teams, distributors and customer‑facing personnel.
• Monitor competitor activity, market developments and emerging industry trends.
• Identify growth opportunities, emerging customer needs and new market segments.
• Produce insightful reports and recommendations for senior leadership.
• Track and measure the effectiveness of agreed actions and customer‑focused improvements.
• Develop market‑specific brand awareness plans that reflect Ampac's values and Halma's commitment to sustainability, diversity and inclusion.
• Lead the annual Ampac marketing calendar across all regions.
• Oversee product marketing, communications, digital marketing, trade shows, events and promotional activities.
• Manage external agencies, industry partners, advertising providers, printers and specialist suppliers.
• Represent Ampac at relevant industry exhibitions, conferences and trade shows.
• Ensure consistent brand presentation and messaging across all markets and promotional materials.
• Manage approved marketing budgets and expenditure in line with business objectives and financial targets.
• Ensure marketing activities and processes support Ampac's Quality Assurance systems and compliance requirements.
• Establish metrics and reporting mechanisms to measure marketing effectiveness and customer engagement outcomes.
• Lead, mentor and develop the Marketing & Communications Coordinators.
• Foster a collaborative, customer-focused and performance‑driven marketing culture.
• Work closely with Product Management, Sales and Regional teams to drive alignment and execution of strategic initiatives.

About You

• You are a strategic marketing professional with a passion for understanding customers and translating insights into commercial outcomes.
• Bachelor’s degree in marketing, business, communications or a related discipline.
• Proven experience in marketing leadership, customer insights, market research or commercial strategy roles.
• Experience developing customer segmentation, customer journey mapping and Voice of Customer programs.
• Strong analytical and research skills, with the ability to convert data into actionable business recommendations.
• Experience managing multi‑channel marketing programs across multiple regions or countries.
• Budget management experience and strong commercial acumen.
• Exceptional communication and presentation skills, including the ability to influence senior stakeholders

Highly Regarded

• MBA or postgraduate qualification. Experience in technical, industrial, manufacturing, infrastructure, technology or building services sectors.
• Exposure to fire safety, building systems, security, energy storage or related industries.
• Experience working with distributor networks and international markets.
• Knowledge of digital marketing, CRM systems and marketing analytics platforms.

Why Join Ampac?

• Play a key role in shaping the future growth and market position of a respected industry leader.
• Influence strategic decisions through customer and market intelligence.
• Work across international markets and emerging technologies, including BESS opportunities.
• Be part of a values‑driven organisation committed to sustainability, diversity and inclusion.
• Join a collaborative team focused on innovation, customer success and continuous improvement.

Join Ampac and help shape the future