Marketing and Communications Manager

The Glen Hotel Pty; Perth; On-site; AUD 120,000 - 160,000; Full time

Job summary

The EQ Hotel in Perth, WA is seeking an experienced Marketing and Communications Manager to lead the brand launch ahead of opening. You will own digital marketing, content creation and PR, collaborating with the Director of Sales and Marketing to deliver cohesive campaigns for The EQ Hotel and its F&B outlets.

The role is hands-on and requires strong creative skills, luxury hospitality experience, and the ability to manage multiple projects in a fast-paced pre-opening environment.

Qualifications

• Proven experience in marketing or communications, luxury hospitality preferred.
• Strong experience in digital marketing, social media and content creation.
• Excellent written and verbal communication skills.
• Creative, organized, with ability to manage multiple projects and deadlines.
• Hands-on approach with strong attention to detail.
• Experience managing PR, media, influencer and industry relationships.

Responsibilities

• Develop and deliver the hotel's pre-opening marketing plan and launch campaign.
• Establish and maintain the hotel's brand positioning across digital, trade and media channels.
• Manage the hotel's website and digital marketing channels.
• Create engaging content reflecting the brand, voice and visual identity.
• Plan media previews, PR activities, press events and launch campaigns.
• Develop relationships with media, tourism bodies, influencers and partners.
• Create branded marketing materials for hotel and F&B outlets.
• Ensure online content is accurate and consistent.
• Plan and promote events, seasonal campaigns and key commercial periods.
• Monitor marketing performance and identify new opportunities.
• Manage the marketing budget with accuracy.
• Prepare regular reports on marketing activities and results.

Skills

Digital marketing

Social media

Content creation

Brand management

PR/Media relationships

Communication skills

Project management

Pre-opening experience

Job description

4 William Street, Perth, WA, 6000, AUSTRALIA

Marketing and Communications Manager, Pre-Opening Luxury Hotel

The EQ Hotel - Perth, WA

The EQ Hotel is seeking an experienced and creative Marketing and Communications Manager to join our team ahead of the opening of Perth's newest luxury hotel.

About the Role

We're looking for a creative and motivated Marketing and Communications Manager to bring our brand to life across digital, social and on-site experiences.

In this hands-on role, you'll manage and grow our social media presence, create engaging content, and support marketing campaigns that drive brand awareness, engagement and revenue across our hospitality offerings.

Working closely with the Director of Sales and Marketing, you will lead the development and delivery of marketing activities for The EQ Hotel and its food and beverage outlets.

Key Responsibilities

• Develop and deliver the hotel's pre-opening marketing plan and launch campaign.
• Establish and maintain the hotel's brand positioning across digital, trade and media channels.
• Manage the hotel's website, digital marketing channels and social media presence.
• Create engaging content that reflects the hotel's brand, voice and visual identity.
• Plan and coordinate media previews, PR activities, press events and the official hotel l
• Develop relationships and partnerships with media, tourism bodies, influencers, local businesses and industry partners.
• Create branded marketing materials for the hotel and its food and beverage outlets.
• Ensure all online content, images and information are accurate, current and consistent.
• Plan and promote key events, seasonal campaigns and important commercial periods.
• Monitor marketing performance and identify new opportunities across target markets.
• Manage the marketing budget with accuracy and accountability.
• Prepare regular reports on marketing activities, campaign results and overall performance.

About You

• Proven experience in a marketing or communications role, ideally within luxury hospitality.
• Strong experience in digital marketing, social media, content creation and brand management.
• Excellent written and verbal communication skills.
• Creative, organised and able to manage multiple projects and deadlines.
• Strong attention to detail and a hands-on approach.
• Experience managing PR, media, influencer and industry relationships.
• Confident working independently in a fast-paced, pre-opening environment.

Why Join The EQ Hotel?

• Be part of a luxury hotel pre-opening from day one
• Play an important role in launching and establishing a new hotel brand in Perth.
• Long-term career opportunity as the hotel grows

Your Role in Our Story

Join our founding team where you can shape exceptional experiences, lead with purpose, contribute to an innovative hospitality concept, and grow your career while making The EQ Hotel and related facilities and services a defining element of Perth's hospitality landscape.

Applicants must have current Australian working rights. Sponsorship is not available for this position.

Screening Questions

• Do you currently have unrestricted working rights in Australia?
• How many years of experience do you have in marketing and communications?
• Do you have marketing experience within luxury hotels, hospitality or a related industry? Please provide brief details.
• Have you previously supported a hotel pre-opening, brand launch or major opening campaign?
• Please briefly describe your experience managing digital marketing, social media, content creation and PR activities.
• Please provide a link to your portfolio or examples of campaigns and content you have created, if available.
• What is your required notice period?
• What are your annual base salary expectations, excluding superannuation?