Luxury Hotel Pre-Opening Marketing & Communications Lead

The Glen Hotel Pty; Perth; On-site; AUD 120,000 - 160,000; Full time

Job summary

The EQ Hotel in Perth, WA is seeking an experienced Marketing and Communications Manager to lead the brand launch ahead of opening. You will own digital marketing, content creation and PR, collaborating with the Director of Sales and Marketing to deliver cohesive campaigns for The EQ Hotel and its F&B outlets.

The role is hands-on and requires strong creative skills, luxury hospitality experience, and the ability to manage multiple projects in a fast-paced pre-opening environment.

Qualifications

• Proven experience in marketing or communications, luxury hospitality preferred.
• Strong experience in digital marketing, social media and content creation.
• Excellent written and verbal communication skills.
• Creative, organized, with ability to manage multiple projects and deadlines.
• Hands-on approach with strong attention to detail.
• Experience managing PR, media, influencer and industry relationships.

Responsibilities

• Develop and deliver the hotel's pre-opening marketing plan and launch campaign.
• Establish and maintain the hotel's brand positioning across digital, trade and media channels.
• Manage the hotel's website and digital marketing channels.
• Create engaging content reflecting the brand, voice and visual identity.
• Plan media previews, PR activities, press events and launch campaigns.
• Develop relationships with media, tourism bodies, influencers and partners.
• Create branded marketing materials for hotel and F&B outlets.
• Ensure online content is accurate and consistent.
• Plan and promote events, seasonal campaigns and key commercial periods.
• Monitor marketing performance and identify new opportunities.
• Manage the marketing budget with accuracy.
• Prepare regular reports on marketing activities and results.

Skills

Digital marketing

Social media

Content creation

Brand management

PR/Media relationships

Communication skills

Project management

Pre-opening experience

Job description

The EQ Hotel in Perth, WA is seeking an experienced Marketing and Communications Manager to lead the brand launch ahead of opening. You will own digital marketing, content creation and PR, collaborating with the Director of Sales and Marketing to deliver cohesive campaigns for The EQ Hotel and its F&B outlets.

The role is hands-on and requires strong creative skills, luxury hospitality experience, and the ability to manage multiple projects in a fast-paced pre-opening environment.