Marketing Analytics Lead: CLV, CDP & Experiments

finder.com.au; Sydney; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Life Leave (5 days)

Free daily lunch

Parental leave (up to 16 weeks)

Job summary

Finder is looking for a Marketing Analytics and Measurement Lead to quantify member value and guide marketing decisions. You will own CLV modelling, shape the customer data platform, run experiments, and own the tracking layer.

You will work with marketing, product, engineering and data teams and report directly to the founders. This is a senior technical role within the marketing team, with responsibilities spanning data activation, measurement, and cross-functional collaboration in a

Qualifications

• Proven customer lifetime value and cohort modelling experience, owned end to end.
• Strong SQL and warehouse experience, ideally BigQuery, plus Python for modelling.
• Experiment design you can defend: geo splits, holdouts, incrementality and lift tests.
• Depth in ad platform measurement mechanics, including click IDs, offline conversion import and enhanced conversions.
• Strong GTM and GA4 literacy, enough to specify a container and spot when it is wrong.
• Enough modelling literacy to interrogate a media mix model rather than just read it.
• Able to explain uncertainty clearly to a non-technical executive audience.
• Ideal - CDP or customer data infrastructure experience on the activation side.
• Ideal - Hands-on server-side GTM implementation.
• Ideal - Affiliate, comparison or marketplace economics.
• Ideal - Australian financial services industry experience.

Responsibilities

• Own CLV modelling and activation strategy across channels.
• Develop per-member CAC by acquisition source, flow and campaign.
• Oversee reporting of paid vs non-paid transaction mix monthly against targets.
• Demonstrate member value by product journey, not just first conversion.
• Define requirements for the CDP build and data activation.
• Collaborate with marketing, product, engineering and data teams; present to founders.

Skills

LTV modelling

Cohort modelling

Experiment design

GTM literacy

GA4 literacy

Media mix modelling

Uncertainty communication

Stakeholder storytelling

Strategic marketing analytics

Australian financial services industry

Tools

BigQuery

GA4

GTM

AppsFlyer

Job description

Finder is looking for a Marketing Analytics and Measurement Lead to quantify member value and guide marketing decisions. You will own CLV modelling, shape the customer data platform, run experiments, and own the tracking layer.

You will work with marketing, product, engineering and data teams and report directly to the founders. This is a senior technical role within the marketing team, with responsibilities spanning data activation, measurement, and cross-functional collaboration in a