Marketing Analytics & Measurement Lead

finder.com.au; Sydney; Sur place; AUD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Life Leave (5 days)

Free daily lunch

Parental leave (up to 16 weeks)

Résumé du poste

Finder is looking for a Marketing Analytics and Measurement Lead to quantify member value and guide marketing decisions. You will own CLV modelling, shape the customer data platform, run experiments, and own the tracking layer.

You will work with marketing, product, engineering and data teams and report directly to the founders. This is a senior technical role within the marketing team, with responsibilities spanning data activation, measurement, and cross-functional collaboration in a

Qualifications

• Proven customer lifetime value and cohort modelling experience, owned end to end.
• Strong SQL and warehouse experience, ideally BigQuery, plus Python for modelling.
• Experiment design you can defend: geo splits, holdouts, incrementality and lift tests.
• Depth in ad platform measurement mechanics, including click IDs, offline conversion import and enhanced conversions.
• Strong GTM and GA4 literacy, enough to specify a container and spot when it is wrong.
• Enough modelling literacy to interrogate a media mix model rather than just read it.
• Able to explain uncertainty clearly to a non-technical executive audience.
• Ideal - CDP or customer data infrastructure experience on the activation side.
• Ideal - Hands-on server-side GTM implementation.
• Ideal - Affiliate, comparison or marketplace economics.
• Ideal - Australian financial services industry experience.

Responsabilités

• Own CLV modelling and activation strategy across channels.
• Develop per-member CAC by acquisition source, flow and campaign.
• Oversee reporting of paid vs non-paid transaction mix monthly against targets.
• Demonstrate member value by product journey, not just first conversion.
• Define requirements for the CDP build and data activation.
• Collaborate with marketing, product, engineering and data teams; present to founders.

Connaissances

LTV modelling

Cohort modelling

Experiment design

GTM literacy

GA4 literacy

Media mix modelling

Uncertainty communication

Stakeholder storytelling

Strategic marketing analytics

Australian financial services industry

Outils

BigQuery

GA4

GTM

AppsFlyer

Description du poste

At Finder, our mission is simple: we help people win at money.

We're the independent research engine behind millions of better financial decisions — we do the heavy lifting so our customers don't have to. Whether they're trying to save money, grow it, or grab a reward they can't get direct, we make sure they get a genuinely better deal.

We're a global fintech crew with hubs in Sydney, New York, London, and Wroclaw — engineers, analysts, content creators, and marketers who are genuinely nosy about money. We hire people who'd rather move fast and figure it out than wait for permission. The work is real, too: what you do actually changes what someone does with their money.

If that sounds like your kind of problem, this is the seat for you.

Who we are

At Finder, our mission is simple: we help people win at money.

We're the independent research engine behind millions of better financial decisions — we do the heavy lifting so our customers don't have to. Whether they're trying to save money, grow it, or grab a reward they can't get direct, we make sure they get a genuinely better deal.

We're a global fintech crew with hubs in Sydney, New York, London, and Wroclaw — engineers, analysts, content creators, and marketers who are genuinely nosy about money. We hire people who'd rather move fast and figure it out than wait for permission. The work is real, too: what you do actually changes what someone does withtheir money.

If that sounds like your kind of problem, this is the seat for you.

Role Overview

Finder is looking for a Marketing Analytics and Measurement Lead who can tell us what a member is actually worth, and turn that into better marketing decisions. You will own customer lifetime value modelling, shape how our new customer data platform serves paid marketing, run our experimentation program, and own the tracking layer it all sits on. This is a hands‑on role for someone who wants the real answer, not the convenient one.

You will work closely with marketing, product, engineering and data teams, and you will present directly to our founders. Our customer data platform is currently in design, so you will help shape it rather than inherit it. This is the most senior technical role in the marketing team.

Main Responsibilities

Customer value

• Develop our existing CLV model from limited to trusted and operational
• Build out per-member CAC by acquisition source, flow and campaign
• Report the paid versus non-paid transaction mix monthly against our targets
• Show what a member is worth by product journey, not just first conversion

Customer data platform and activation

• Own the marketing requirements for our CDP build
• Land suppression audiences, first-party audience export to Meta and Google, and value-based bidding inputs
• Represent marketing in technical design reviews with product and engineering
• Make sure marketers can build and push audiences without an engineering ticket
• Connect customer data to ad platforms for conversion uploads

Experimentation and media measurement

• Own a rolling experiment calendar: geo splits, holdouts, conversion lift and brand lift
• Own the incrementality read on new channels and partnership trials
• Work with our external MMM provider to Interpret our media mix models and land the results with media buying in time to change the plan
• Provide evidence for key media decisions using MMM, experiments, brand tracking, and attribution.

Tracking and tagging

• Contribute to tracking and tagging implementation for marketing in GTM, including collaboration with engineering or agency partners
• Own conversion tracking end to end, including partner postback integrations
• Own app tracking for paid media, including AppsFlyer setup and management
• Manage elements of the measurement vendor stack and work with the platform measurement teams at Google and Meta

Collaboration and influence

• Work with marketing, product, engineering, data and commercial teams
• Translates complex statistical models and data analyses into compelling business narratives, providing the context and actionable insights needed to drive decision‑making.
• Present measurement and member value directly to our founders
• Set the standard for how marketing decisions get evidenced at Finder

Essential Requirements

• Proven customer lifetime value and cohort modelling experience, owned end to end
• Strong SQL and warehouse experience, ideally BigQuery, plus Python for modelling
• Experiment design you can defend: geo splits, holdouts, incrementality and lift tests
• Depth in ad platform measurement mechanics, including click IDs, offline conversion import and enhanced conversions
• Strong GTM and GA4 literacy, enough to specify a container and spot when it is wrong
• Enough modelling literacy to interrogate a media mix model rather than just read it
• Able to explain uncertainty clearly to a non‑technical executive audience
• Ideal - CDP or customer data infrastructure experience on the activation side
• Ideal - Hands‑on server‑side GTM implementation
• Ideal - Affiliate, comparison or marketplace economics
• Ideal - Australian financial services industry experience

Perks/Benefits

• 5 days of additional 'Life Leave' each year to use for life's big moments.
• Free daily lunch in-office.
• Generous gender‑neutral parental leave (up to 16 weeks in Australia).

Inclusion

To build technology and products that are used and loved by people and solve real‑world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible. Email ***email_hidden*** with any questions or feedback.