Growth-Focused Marketing Analytics Lead

P&N Bank; Western Australia; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible work

Education assistance

Mentoring

Discounts on banking products

Parental leave

Volunteer leave

Social clubs

Job summary

P&N Bank is seeking a Marketing Analytics Specialist to partner with Brand, Growth and Lifecycle Marketing teams to drive evidence-based decisions. You’ll analyse customer behaviour, measure campaign performance, and build audiences using Salesforce Marketing Cloud and SQL to improve acquisition and retention.

You’ll work with Data & Analytics to enhance data quality, develop attribution frameworks, and design dashboards that help stakeholders understand marketing impact.

Qualifications

• Experience in marketing analytics or insights-focused roles.
• Ability to translate data into actionable recommendations.
• Knowledge of customer segmentation and audience development approaches.
• Strong SQL skills; Power BI experience preferred.
• Exposure to banking or financial services is advantageous.
• Degree in Analytics, IT, Finance, or related discipline desirable.

Responsibilities

• Partner with marketing leaders to provide insights that support strategic and operational decision-making.
• Analyse customer behaviour and identify opportunities to improve acquisition, engagement, and retention outcomes.
• Measure marketing performance and provide recommendations that improve return on investment.
• Support audience development and customer segmentation activities for marketing campaigns.
• Build and validate campaign audiences using Salesforce Marketing Cloud and SQL.
• Develop attribution reporting and performance frameworks that provide a clear view of marketing effectiveness.
• Design dashboards and reporting that help stakeholders monitor performance and make informed decisions.
• Work with the Data & Analytics team to improve data quality, automation and reporting capability.
• Champion data-driven decision-making across the Marketing function.
• Ensure marketing data and reporting methodologies are governed appropriately and applied consistently.

Skills

Marketing analytics

Customer analytics

Campaign analysis

SQL

Power BI

Stakeholder communication

Education

Degree in Analytics/IT/Finance

Tools

Salesforce Marketing Cloud

CRM platforms

Customer data platforms

Job description

P&N Bank is seeking a Marketing Analytics Specialist to partner with Brand, Growth and Lifecycle Marketing teams to drive evidence-based decisions. You’ll analyse customer behaviour, measure campaign performance, and build audiences using Salesforce Marketing Cloud and SQL to improve acquisition and retention.

You’ll work with Data & Analytics to enhance data quality, develop attribution frameworks, and design dashboards that help stakeholders understand marketing impact.