Head of Growth Analytics

MCG Talent; City of Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

A global financial services firm is seeking a Head of Growth Analytics in Melbourne. This pivotal role involves executing the marketing analytics strategy, leading a high-performing team, and collaborating across departments. Candidates should have deep expertise in marketing analytics and experience with tools like SQL and Tableau. This opportunity is ideal for those who thrive in data-driven environments and can translate technical insights into business recommendations.

Qualifications

• Deep expertise in marketing analytics and attribution modelling.
• Proficient with key analytics tools.
• Strong knowledge of data privacy and compliance.
• Exceptional ability to translate complex technical findings into clear business recommendations.

Responsibilities

• Define and execute the marketing analytics strategy.
• Recruit and lead a high-performing team.
• Own advanced attribution modelling to measure ROI.
• Leverage AI/ML for customer lifetime value prediction.
• Implement generative AI tools to automate insight generation, provide natural-language summaries, personalize recommendations, and enhance creative performance testing.
• Manage end-to-end data infrastructure (AppsFlyer, Databricks, Google Marketing Platform, BigQuery); maintain strict data quality, governance, and compliance (GDPR, CCPA, ATT).
• Build executive-facing Tableau dashboards, real-time automated reports, and actionable presentations.

Skills

Marketing analytics

Attribution modelling

Applied AI/ML

SQL

Tableau

Data privacy compliance

Tools

AppsFlyer

Databricks

Google Marketing Platform

BigQuery

SQL

Tableau

Job description

We’re exclusively partnering with a fast-growing global FS/Trading firm to hire a Head of Growth Analytics – a pivotal senior role with direct CEO visibility and ownership of the entire marketing intelligence function.

This is a rare chance to build and lead a high-performing analytics team for a team with a strong global footprint.

Responsibilities:

• Define and execute the full marketing analytics strategy; recruit and lead a high-performing team of data scientists, analysts, and engineers.
• Collaborate closely with Growth, Product, Finance, and Marketing teams to inform investment and campaign decisions.
• Own advanced attribution modelling (multi-touch, probabilistic, marketing mix) to measure true incrementality and ROI.
• Leverage AI/ML for customer lifetime value prediction, churn modelling, journey optimization, anomaly detection, budget allocation, and dynamic segmentation.
• Implement generative AI tools to automate insight generation, provide natural-language summaries, personalize recommendations, and enhance creative performance testing.
• Manage end-to-end data infrastructure (AppsFlyer, Databricks, Google Marketing Platform, BigQuery); maintain strict data quality, governance, and compliance (GDPR, CCPA, ATT).
• Build executive-facing Tableau dashboards, real-time automated reports, and actionable presentations.

Profile

• Deep expertise in marketing analytics, attribution modelling (MTA/probabilistic), MMM, and applied AI/ML.
• Proficient with AppsFlyer, Databricks, GMP, BigQuery, SQL, Tableau (hands-on required).
• Strong knowledge of data privacy, compliance, and governance frameworks.
• Exceptional ability to translate complex technical findings into clear business recommendations.