Mandarin Social Media Officer — Xiaohongshu & China Channels

Flinders; Adelaide; Vor Ort; AUD 85.000 - 93.000; Teilzeit

Zusammenfassung

Flinders University is seeking a part-time Social Media Officer (Chinese Channels) to grow the university’s presence in China. You will create content for Chinese platforms, build online communities, and run digital campaigns to engage prospective students.

You will contribute to international student recruitment by highlighting student stories and collaborating with university colleagues, with a focus on Mandarin and English communications.

Qualifikationen

• Native-level written and spoken Mandarin Chinese and advanced English.
• Experience creating high‑quality social media content including videos, photography and posts.
• Strong understanding of Chinese social media platforms, particularly Xiaohongshu (RED).
• Ability to review social media results and identify opportunities for improvement.

Aufgaben

• Creating and sharing engaging content across Chinese social media channels, with a strong focus on Xiaohongshu (RED).
• Building and maintaining active online communities by responding to audiences and encouraging engagement.
• Tracking social media performance and using insights to improve content and grow audiences.
• Collaborating with colleagues across the University to showcase student stories and support international student recruitment.

Kenntnisse

Mandarin Chinese (native-level)

Advanced English

Social media content creation

Community management

Tools

Xiaohongshu (RED)

Jobbeschreibung

Flinders University is seeking a part-time Social Media Officer (Chinese Channels) to grow the university’s presence in China. You will create content for Chinese platforms, build online communities, and run digital campaigns to engage prospective students.

You will contribute to international student recruitment by highlighting student stories and collaborating with university colleagues, with a focus on Mandarin and English communications.