Social Media Coordinator - Mandarin Speaking

HungryPanda Ltd 熊猫外卖; Melbourne; On-site; AUD 60,000 - 90,000; Full time

Job summary

HungryPanda Ltd 熊猫外卖 is seeking a proactive Social Media Manager in Australia to lead day-to-day social media operations. You will plan, create and publish engaging content, including posts and short-form videos, and stay ahead of platform trends to boost reach and engagement.

You will also identify and manage key KOLs/KOCs, coordinate campaigns, support livestream operations, and collaborate with Marketing and Business Development to deliver campaigns on time.

Qualifications

• Strong understanding of Xiaohongshu, Douyin and Instagram including trends and user behaviour.
• Experience in social media, content creation, influencer marketing or livestream operations preferred.
• Strong Chinese copywriting skills with good sense of content and visual trends.
• Highly organized with strong communication and execution skills.
• Comfortable managing multiple creators, campaigns and deadlines simultaneously.
• Experience in food delivery, F&B, e-commerce or consumer brands is a plus.

Responsibilities

• Manage day-to-day operation of social media accounts.
• Plan, create and publish posts and short-form videos.
• Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
• Track content performance and provide regular insights to improve account growth.
• Identify, approach and manage relevant KOLs and KOCs and coordinate campaigns.
• Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
• Build and maintain relationships with creators and grow our influencer network.
• Monitor livestream performance and support post-campaign reviews and optimisation.
• Campaign support across social media campaigns, brand partnerships and merchant promotions.
• Work closely with Marketing, Business Development teams to deliver campaigns on time.

Skills

Chinese copywriting

Social media trends

Influencer marketing

Livestream operations

Content creation

Multitasking

Job description

• Manage the day-to-day operation of our social media accounts
• Plan, create and publish engaging content, including posts and short-form videos
• Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement
• Track content performance and provide regular insights to improve account growth

Key Responsibilities

Social Media Management

• Manage the day-to-day operation of our social media accounts
• Plan, create and publish engaging content, including posts and short-form videos
• Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement
• Track content performance and provide regular insights to improve account growth

KOL / KOC Management

• Identify, approach and manage relevant KOLs and KOCs
• Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery
• Build and maintain relationships with creators and continuously grow our influencer network
• Monitor and report on influencer campaign performance

Livestream Operations

• Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets
• Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery
• Monitor livestream performance and support post-campaign reviews and optimisation

Campaign Support

Support social media campaigns, brand partnerships and merchant promotions across social media platform.

Work closely with Marketing, Business Development teams to deliver campaigns on time.

About You

• Strong understanding of Xiaohongshu、Douyin、instagram, including platform trends, content formats and user behaviour
• Previous experience in social media, content creation, influencer marketing or livestream operations is preferred
• Strong Chinese copywriting skills with a good sense of content and visual trends
• Highly organised with strong communication and execution skills
• Comfortable managing multiple creators, campaigns and deadlines simultaneously
• Experience in food delivery, F&B, e-commerce or consumer brands is a plus