Social Media Officer

Uniglobalcareers; Adelaide; On-site; AUD 36,000 - 48,000; Part time

Job summary

Flinders University in Bedford Park seeks a part-time Social Media Officer (Chinese Channels) for a 12-month term. You will craft Mandarin-focused content and engage with student audiences on Chinese platforms to support international recruitment.

Join a Marketing and Student Recruitment team and use storytelling and analytics to grow reach in China, partnering with colleagues across the university to showcase student stories and campus life.

Qualifications

• Experience creating high-quality social media content including videos, photography, and written posts.
• Strong understanding of Chinese social media platforms, particularly Xiaohongshu (RED), trends, and audience interests.
• Native-level written and spoken communication skills in Mandarin Chinese and advanced English communication skills.
• Ability to review social media results and identify opportunities for improvement.
• Ability to manage multiple tasks effectively.
• Creative and motivated approach to social media work.

Responsibilities

• Create and share engaging content across Chinese social media channels, with a strong focus on Xiaohongshu (RED).
• Build and maintain active online communities by responding to audiences and encouraging engagement.
• Track social media performance and use insights to improve content and grow audiences.
• Collaborate with colleagues across the university to showcase student stories and support international student recruitment.
• Support digital campaigns designed to connect with prospective students in China.
• Contribute to awareness-building activities for Flinders University through social media and storytelling.

Skills

Social media content creation

Mandarin Chinese fluency

English proficiency

Social media analytics

Community engagement

Content strategy

Tools

Analytics tools

Job description

Australia — International Student Market

822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

OVERVIEW Flinders University is seeking a part-time Social Media Officer (Chinese Channels) based at Bedford Park on a fixed-term 12-month appointment. This higher education opportunity sits within the Marketing and Student Recruitment team and focuses on building the university presence in China through engaging social media content and online community engagement. The role is suited to a professional with strong Mandarin Chinese and English communication skills who can create digital content, monitor performance, and support student recruitment initiatives. The position contributes to Flinders strategic goals by connecting with prospective students through creative storytelling and digital campaigns.

Key responsibilities

• Create and share engaging content across Chinese social media channels, with a strong focus on Xiaohongshu (RED)
• Build and maintain active online communities by responding to audiences and encouraging engagement
• Track social media performance and use insights to improve content and grow audiences
• Collaborate with colleagues across the university to showcase student stories and support international student recruitment
• Support digital campaigns designed to connect with prospective students in China
• Contribute to awareness-building activities for Flinders University through social media and storytelling

Requirements

• Experience creating high-quality social media content including videos, photography, and written posts
• Strong understanding of Chinese social media platforms, particularly Xiaohongshu (RED), trends, and audience interests
• Native-level written and spoken communication skills in Mandarin Chinese and advanced English communication skills
• Ability to review social media results and identify opportunities for improvement
• Ability to manage multiple tasks effectively
• Creative and motivated approach to social media work WHY THIS ROLE MATTERS This role supports the university commitment to engaging future students through innovative digital communication and strategic storytelling. Effective social media engagement helps strengthen international recruitment efforts and expands awareness of Flinders among prospective students in China. The position also contributes to broader higher education goals by helping audiences connect with university experiences, student stories, and community initiatives through meaningful content.

Bonus: Application advice

• Tailor your CV and cover letter to demonstrate direct experience with Chinese social media platforms
• Include examples of content campaigns, engagement growth, or audience development work
• Highlight bilingual communication abilities in both Mandarin Chinese and English
• Showcase experience using analytics or reporting tools to improve media performance
• Demonstrate your understanding of university marketing and student recruitment environments