Social Media Coordinator - Mandarin Speaking

Hungrypanda; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Job summary

Hungrypanda is seeking a proactive Social Media Manager in Melbourne to drive day-to-day social account operations, content creation, and audience growth. You will work across KOL/ KOC collaborations and livestream campaigns, coordinating with marketing and business development to deliver timely campaigns.

You should understand Xiaohongshu, Douyin and Instagram trends, with strong Chinese copywriting and multitasking abilities to manage multiple creators and deadlines simultaneously.

Qualifications

• Strong understanding of Xiaohongshu, Douyin, and Instagram platform trends, content formats, and user behavior.
• Experience in social media, content creation, influencer marketing, or livestream operations is preferred.
• Strong Chinese copywriting skills with a good sense of content and visual trends.

Responsibilities

• Manage the day-to-day operation of our social media accounts.
• Plan, create and publish engaging content, including posts and short-form videos.
• Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
• Track content performance and provide regular insights to improve account growth.
• Identify, approach and manage relevant KOLs and KOCs.
• Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
• Build and maintain relationships with creators and continuously grow our influencer network.
• Monitor and report on influencer campaign performance.
• Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
• Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
• Monitor livestream performance and support post-campaign reviews and optimisation.
• Support social media campaigns, brand partnerships and merchant promotions across social media platform.
• Work closely with Marketing, Business Development teams to deliver campaigns on time.

Skills

Social media management

Influencer marketing

Content creation

Livestream operations

Copywriting (Chinese)

Project management

Multitasking

Campaign planning

Tools

Xiaohongshu

Douyin

Instagram

Job description

Key Responsibilities

Social Media Management

• Manage the day-to-day operation of our social media accounts.
• Plan, create and publish engaging content, including posts and short-form videos.
• Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
• Track content performance and provide regular insights to improve account growth.

KOL / KOC Management

• Identify, approach and manage relevant KOLs and KOCs.
• Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
• Build and maintain relationships with creators and continuously grow our influencer network.
• Monitor and report on influencer campaign performance.

Livestream Operations

• Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
• Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
• Monitor livestream performance and support post-campaign reviews and optimisation.

Campaign Support

Support social media campaigns, brand partnerships and merchant promotions across social media platform.

Work closely with Marketing, Business Development teams to deliver campaigns on time.

About You

• Strong understanding of Xiaohongshu、Douyin、instagram, including platform trends, content formats and user behaviour.
• Previous experience in social media, content creation, influencer marketing or livestream operations is preferred.
• Strong Chinese copywriting skills with a good sense of content and visual trends.
• Highly organised with strong communication and execution skills.
• Comfortable managing multiple creators, campaigns and deadlines simultaneously.
• Experience in food delivery, F&B, e-commerce or consumer brands is a plus.