Luxury Marketing Creative Lead — Hybrid & AI-Driven Campaigns

Sheridan; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Product discounts

1 day WFH per week

Sustainability & community focus

Job summary

Sheridan, a leading luxury home and lifestyle brand in Australia, seeks a Marketing Creative Lead to shape the creative output across all customer touchpoints. Reporting to the Head of Marketing, you’ll set the campaign direction and lead a multidisciplinary team across design and production to ensure content delivers brand and commercial objectives.

You’ll translate business goals into compelling campaigns, manage budgets and timelines, and oversee shoots.

Qualifications

• Experience in a creative leadership role.
• Proven track record delivering integrated brand and campaign creative.
• Experience directing shoots and managing creative production.
• Strong commercial acumen and budget management capability.
• A passion for innovation and the evolving role of AI within creative environments.

Responsibilities

• Lead the creative strategy and direction across marketing campaigns and customer channels.
• Develop campaign concepts and creative roadmaps aligned to brand and commercial priorities.
• Lead, coach and develop a talented team across design and production.
• Own creative briefing, direction and final sign-off of all marketing assets.
• Manage the delivery of creative content across digital, social, eCommerce and retail channels.
• Lead creative production for endorsed partnerships, ambassadors and influencer content.
• Manage creative production budgets and priorities.
• Champion innovation, including the adoption of AI and emerging creative technologies.

Skills

Creative leadership

Brand campaigns

Team leadership

Stakeholder management

Shoot direction

Budget management

AI innovation

Job description

Sheridan, a leading luxury home and lifestyle brand in Australia, seeks a Marketing Creative Lead to shape the creative output across all customer touchpoints. Reporting to the Head of Marketing, you’ll set the campaign direction and lead a multidisciplinary team across design and production to ensure content delivers brand and commercial objectives.

You’ll translate business goals into compelling campaigns, manage budgets and timelines, and oversee shoots.