Marketing Creative Lead

Hanes Brands Australasia; Sydney; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Product discounts across iconic brands

1 day from home per week

Collaborative culture

Learn and Grow opportunities

Job summary

Hanes Brands Australasia is seeking a Marketing Creative Lead to shape and elevate the creative output for our luxury home and lifestyle brand across all customer touchpoints. You will set the creative direction, lead a multidisciplinary team across design and production, and ensure content delivers against brand and commercial objectives.

This highly visible leadership role combines strategy, creativity and commercial thinking to drive brand growth, with responsibility for budgets, timelines

Qualifications

• Experience in a creative leadership role.
• A strong track record delivering integrated brand and campaign creative.
• Proven experience leading multidisciplinary creative teams.
• Exceptional stakeholder management and influencing skills.
• Experience directing shoots and managing creative production.
• Strong commercial acumen and budget management capability.
• A passion for innovation and AI in creative environments.

Responsibilities

• Lead the creative strategy and direction across marketing campaigns and customer channels.
• Develop campaign concepts and creative roadmaps aligned to brand and commercial priorities.
• Lead, coach and develop a talented team across design and production.
• Own creative briefing, direction and final sign-off of all marketing assets.
• Manage the delivery of creative content across digital, social, eCommerce and retail channels.
• Lead creative production for endorsed partnerships, ambassadors and influencer content.
• Manage creative production budgets and priorities.
• Champion innovation, including the adoption of AI and emerging creative technologies.

Skills

Creative leadership

Branding

Campaign direction

Stakeholder management

Tools

Shoots direction

Budget management

Job description

Marketing Creative Lead | Pyrmont

Ready to lead the creative vision behind one of Australia's leading luxury home and lifestyle brands?

We're looking for a Marketing Creative Lead to shape and elevate the creative output of a leading luxury home and lifestyle brand across every customer touchpoint. Reporting to the Head of Marketing, you'll set the creative direction for campaigns, lead a talented team across design and production, and ensure every piece of content delivers against brand and commercial objectives.

This is a highly visible leadership role where you'll bring strategy, creativity and commercial thinking together to deliver standout work that drives brand growth.

Leading a small but multidisciplinary team across design, production and creative operations, you'll translate business and brand objectives into compelling campaign concepts, clear creative briefs and exceptional creative execution. You'll partner closely with stakeholders across Marketing, eCommerce, Buying and Retail, while overseeing creative delivery, budgets, timelines and shoot direction.

You'll also play a key role in driving innovation across the creative function, exploring emerging technologies and AI-powered creative tools to ensure the brand remains at the forefront of creative excellence.

What You'll Be Doing

• Lead the creative strategy and direction across marketing campaigns and customer channels.
• Develop campaign concepts and creative roadmaps aligned to brand and commercial priorities.
• Lead, coach and develop a talented team across design and production.
• Own creative briefing, direction and final sign-off of all marketing assets.
• Manage the delivery of creative content across digital, social, eCommerce and retail channels.
• Lead creative production for endorsed partnerships, ambassadors and influencer content.
• Manage creative production budgets and priorities.
• Champion innovation, including the adoption of AI and emerging creative technologies.

What You'll Bring

• Experience in a creative leadership role.
• A strong track record delivering integrated brand and campaign creative.
• Proven experience leading and developing multidisciplinary creative teams.
• Exceptional stakeholder management and influencing skills.
• Experience directing shoots and managing creative production.
• Strong commercial acumen and budget management capability.
• A passion for innovation and the evolving role of AI within creative environments.

Why Join Us?

• Generous product discounts across our iconic brands, with the flexibility to work 1 day from home each week.
• Collaborative culture with a genuine commitment to sustainability and community.
• Learn and Grow Opportunities.

Cultivating a Diverse and Inclusive Workplace

We are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We motivate our employees to bring their true selves to work and support them to reach their full potential both personally and professionally.

We warmly encourage people of all genders, races, ages, abilities, and any other backgrounds or differences to apply to work with us.

We are especially committed to creating an accessible and supportive environment for people with a disability, and we encourage you to apply. For more information, please email us at [e-mail]. For any non-accessibility-related enquiries, please contact [e-mail].

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