Luxury Brand Marketing Creative Lead

Hanes Brands Australasia; Sydney; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Product discounts across iconic brands

1 day from home per week

Collaborative culture

Learn and Grow opportunities

Job summary

Hanes Brands Australasia is seeking a Marketing Creative Lead to shape and elevate the creative output for our luxury home and lifestyle brand across all customer touchpoints. You will set the creative direction, lead a multidisciplinary team across design and production, and ensure content delivers against brand and commercial objectives.

This highly visible leadership role combines strategy, creativity and commercial thinking to drive brand growth, with responsibility for budgets, timelines

Qualifications

• Experience in a creative leadership role.
• A strong track record delivering integrated brand and campaign creative.
• Proven experience leading multidisciplinary creative teams.
• Exceptional stakeholder management and influencing skills.
• Experience directing shoots and managing creative production.
• Strong commercial acumen and budget management capability.
• A passion for innovation and AI in creative environments.

Responsibilities

• Lead the creative strategy and direction across marketing campaigns and customer channels.
• Develop campaign concepts and creative roadmaps aligned to brand and commercial priorities.
• Lead, coach and develop a talented team across design and production.
• Own creative briefing, direction and final sign-off of all marketing assets.
• Manage the delivery of creative content across digital, social, eCommerce and retail channels.
• Lead creative production for endorsed partnerships, ambassadors and influencer content.
• Manage creative production budgets and priorities.
• Champion innovation, including the adoption of AI and emerging creative technologies.

Skills

Creative leadership

Branding

Campaign direction

Stakeholder management

Tools

Shoots direction

Budget management

Job description

Hanes Brands Australasia is seeking a Marketing Creative Lead to shape and elevate the creative output for our luxury home and lifestyle brand across all customer touchpoints. You will set the creative direction, lead a multidisciplinary team across design and production, and ensure content delivers against brand and commercial objectives.

This highly visible leadership role combines strategy, creativity and commercial thinking to drive brand growth, with responsibility for budgets, timelines