Lifecycle Marketing Lead – Money Growth

Latitude Financial Services; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Latitude Financial Services in Melbourne is seeking a Senior Marketing Manager – Lifecycle to shape the customer journey and drive revenue growth for the Money business. You will lead lifecycle strategy, deliver cross-sell, top-up, retention and win-back programs, and build personalised campaigns across CRM, email, SMS, and digital channels.

You will partner with Data & Analytics, Product, Digital and Sales to optimise segmentation, propensity modelling and next-best-action opportunities, while

Qualifications

• Proven experience in lifecycle, CRM, customer or growth marketing.
• Experience delivering cross-sell, retention, win-back, top-up or reactivation programs.
• Strong understanding of segmentation, propensity modelling, personalisation and targeted customer journeys.
• Experience developing multi-channel campaigns and trigger-based lifecycle programs.
• Strong analytical skills and confidence measuring incrementality, conversion, retention and campaign ROI.

Responsibilities

• Lead the Money lifecycle growth strategy, translating customer opportunities into a prioritised campaign roadmap.
• Develop cross-sell, top-up, retention and win-back programs that grow revenue and customer value.
• Build targeted propositions and personalised campaigns across CRM, email, SMS, digital, direct and other below-the-line channels.
• Establish trigger-based and always-on journeys, partnering with data and product specialists on segmentation, propensity modelling and next-best-action opportunities.
• Improve application completion through communications that address barriers in the customer journey.
• Measure incremental revenue, conversion, retention and ROI, using testing and performance insights to refine activity.
• Work with agencies and internal partners to scale delivery through AI and automation, ensuring campaigns meet regulatory, compliance and customer outcome requirements.

Skills

Lifecycle marketing

CRM

Growth marketing

Cross-sell

Retention

Win-back

Top-up campaigns

Personalisation

Segmentation

Propensity modelling

Multi-channel campaigns

Trigger-based journeys

Test-and-learn

Cross-functional collaboration

Job description

Latitude Financial Services in Melbourne is seeking a Senior Marketing Manager – Lifecycle to shape the customer journey and drive revenue growth for the Money business. You will lead lifecycle strategy, deliver cross-sell, top-up, retention and win-back programs, and build personalised campaigns across CRM, email, SMS, and digital channels.

You will partner with Data & Analytics, Product, Digital and Sales to optimise segmentation, propensity modelling and next-best-action opportunities, while