Growth Marketing Planning & Performance Manager - Hybrid

Latitude Financial Services; Melbourne; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Take 5 leave

Hybrid working model

Sonder wellbeing app

Discounts on Latitude products

Job summary

Latitude Financial Services in Melbourne is seeking a Marketing Planning & Performance Manager who translates data into smarter investment decisions across Australia and New Zealand. You will shape acquisition strategies, own measurement, and drive forecast accuracy while collaborating with Marketing, Digital, Data & Analytics and Finance teams.

The role blends hands-on analytics with commercial thinking, focusing on optimization of cost per acquisition and return on investment in a hybrid work

Qualifications

• Proven experience in acquisition marketing and performance analytics.
• Strong understanding of paid media channels and their contribution to acquisition performance.
• Hands-on expertise in digital analytics, tag management, conversion tracking and attribution.

Responsibilities

• Shape acquisition strategies and media plans across Search, Social, Display, Demand Gen, Programmatic and broader advertising channels.
• Own and improve tracking, tagging, attribution and conversion measurement, ensuring decisions are grounded in reliable data.
• Turn campaign and acquisition funnel analysis into recommendations that improve conversion, cost per acquisition and return on investment.
• Develop marketing budgets, forecasts and performance projections, recommending where to adjust investment.
• Build and improve dashboards, reporting and analytical models that make performance clear and support timely decisions.
• Partner with media agencies and internal teams to challenge assumptions, test new approaches and explore how AI and automation can improve measurement and efficiency.

Skills

Acquisition marketing

Media planning

Analytics

Performance marketing

Data-driven decisions

Tools

GA4

Tealium

Google Tag Manager

Google Ads

Job description

Latitude Financial Services in Melbourne is seeking a Marketing Planning & Performance Manager who translates data into smarter investment decisions across Australia and New Zealand. You will shape acquisition strategies, own measurement, and drive forecast accuracy while collaborating with Marketing, Digital, Data & Analytics and Finance teams.

The role blends hands-on analytics with commercial thinking, focusing on optimization of cost per acquisition and return on investment in a hybrid work