Lifecycle Marketing Lead

Revererecruitment; Brisbane; Hybrid; AUD 100,000 - 140,000; Full time

Benefits offered by this job

9-day fortnight

Up to 2 days WFH per week

Training & development

Staff or family discounts

Company events

Job summary

Adventure Operations (AO) is seeking a hands-on Lifecycle Marketing Lead to own the CRM across OZtrail and MTB Direct. You will manage Klaviyo and SMS day to day and build a loyalty program from scratch, creating impact across multiple brands.

You will design automated flows, run campaigns, and lead A/B testing to lift open rates, conversions and retention, while collaborating with Ecommerce, Creative, Product and Customer Service teams.

Qualifications

• Hands-on experience with Klaviyo and Shopify end-to-end.
• Experience using a loyalty/rewards platform (Yotpo preferred).
• Strong grasp of email deliverability, list hygiene and consent management.
• Experience running multi-channel lifecycle marketing across email and SMS.
• Track record of A/B testing and data-driven optimization.
• Sharp copywriting and proofreading with brand consistency.
• Ability to juggle multiple brands and competing priorities.

Responsibilities

• Build, test and optimise automated flows: welcome, abandon, post-purchase, win-back and replenishment.
• Plan and send email and SMS campaigns aligned with the promotional calendar.
• Run structured A/B tests and apply learnings to future sends.
• Lead the end-to-end build and launch of a loyalty program.
• Manage list health, segmentation and deliverability across brands.
• Track lifecycle performance and translate insights into actions to grow retention and revenue.
• Collaborate with eCommerce, Creative, Product and Customer Service teams.

Tools

Klaviyo

Shopify

Yotpo

Okendo

LoyaltyLion

Job description

Adventure Operations (AO) is a proudly Australian consumer goods company behind some of the country's most trusted outdoor names: OZtrail®, Companion®, Campfire®, Ozpig®, Jamec Pem®, Trade Flame® and MTB Direct®. Some of these brands go back more than 80 years. Since coming together as AO in 2018, they've paired that heritage with a real appetite for innovation across Outdoor, Leisure, Mountain Bike and Industrial.

They're now after a hands-on Lifecycle Marketing Lead to own the CRM channel across the portfolio, with a focus on OZtrail and MTB Direct. You'd run Klaviyo email and SMS day to day, and you'd build their loyalty program from scratch and make it your own.

If you get a buzz from watching an abandoned cart flow convert, or seeing open rates climb after the perfect subject line test, read on.

What you'll own

• Automated flows: Build, test and optimise the full suite: welcome, abandon, post-purchase, win-back, replenishment and more
• Campaigns: Plan and send email and SMS campaigns in line with the promotional calendar
• Testing: Run a structured A/B testing program and feed the learnings into every future send
• Loyalty: Lead the end-to-end build and launch of a new loyalty program in Yotpo
• List health: Manage segmentation, list hygiene, consent and deliverability across multiple brands
• Reporting: Track lifecycle performance and turn the insights into action that grows retention, repeat purchase and owned-audience revenue
• Collaboration: Work closely with the eCommerce, Creative, Product and Customer Service teams to bring campaigns to life

What you'll bring

• Hands-on experience in Klaviyo and Shopify, building flows, campaigns and segments end to end
• Hands-on experience with a loyalty or rewards platform (Yotpo ideally, but Okendo, LoyaltyLion or similar is welcome)
• A strong grasp of email deliverability, list hygiene and consent management
• Experience running multi-channel lifecycle marketing across email and SMS
• A track record of A/B testing and using data to drive results
• Sharp copywriting and proofreading skills, with an eye for brand and detail
• The confidence to juggle multiple brands and competing priorities

What's in it for you

• Real ownership of a channel and a loyalty program, from strategy through to execution
• A 9-day fortnight and up to 2 days WFH per week
• Ongoing training and development
• A relaxed but high-performance culture
• Product testing and the chance to join campouts at some spectacular locations
• Staff, family and friends discounts across the whole range
• Company-wide and team events