Lifecycle Marketing Architect: D2C & B2B Growth

Verandah Brands; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Verandah Brands is hiring a CRM & Lifecycle Marketing Manager to own lifecycle marketing end to end across five renovation brands, managing both D2C consumer and Verandah Trade (B2B) audiences. You will build, ship and optimise campaigns across email, SMS and beyond, turning customer data into experiences that drive repeat purchases and lasting loyalty.

Klaviyo foundations exist, with opportunities to expand automation and testing.

Qualifications

• 5+ years in CRM, lifecycle or retention marketing.
• Experience in ecommerce or multi-brand retail.
• Hands-on depth in at least one lifecycle platform (Klaviyo, HubSpot, Braze).
• Ability to build automated journeys that lift retention and LTV.
• Comfort working across D2C and B2B/trade audiences.
• Strong segmentation and first-party data skills.
• Analytical ability: tie activity to revenue, CAC and LTV.

Responsibilities

• Own CRM and lifecycle strategy across all five brands for D2C and Trade.
• Build and optimise automated journeys (welcome, onboarding, browse, cart, post-purchase, replenishment, win-back, VIP).
• Develop a separate B2B lifecycle covering leads, orders, replenishment and account-based flows.
• Establish a structured testing program across offers, timing, subject lines, segments and creative.
• Manage email and SMS calendar for all brands, aligned with stakeholders.
• Improve data hygiene, deliverability and compliance across the database.

Skills

CRM & lifecycle marketing

Lifecycle campaigns

Data-driven

AI tooling

D2C & Trade

Tools

Klaviyo

HubSpot

Braze

Job description

Verandah Brands is hiring a CRM & Lifecycle Marketing Manager to own lifecycle marketing end to end across five renovation brands, managing both D2C consumer and Verandah Trade (B2B) audiences. You will build, ship and optimise campaigns across email, SMS and beyond, turning customer data into experiences that drive repeat purchases and lasting loyalty.

Klaviyo foundations exist, with opportunities to expand automation and testing.