Marketing Manager

ezyCollect by Sidetrade; Sydney; On-site; AUD 100,000 - 150,000; Full time

Job summary

ezyCollect by Sidetrade in Sydney seeks a Marketing Manager to own product marketing, messaging, and enablement end-to-end. You’ll partner with Sales, Product, and Customer Success while shaping go-to-market for new features and campaigns.

You’ll manage calendars, briefs, and content creation, delivering assets across blogs, pages, and campaigns. The role emphasizes autonomy, growth, and hands-on execution in a fast-paced, global fintech environment.

Qualifications

• 4+ years in B2B SaaS marketing.
• Experience taking a feature to market with messaging.
• Strong writing and stakeholder updates.

Responsibilities

• Product marketing and launch: translate releases into messaging and enablement.
• Planning and coordination: marketing calendar, briefs, and alignment.
• Content and creative: produce content and design assets; extend the design system.
• Campaigns and growth: plan and execute demand, adoption, retention, and brand campaigns.
• Digital and performance: manage website updates; organic growth; report results.

Skills

B2B SaaS marketing

Product marketing

Campaign planning

Content creation

Analytics & GA4

CRM automation (HubSpot)

Cross-functional collaboration

Tools

HubSpot

GA4

Search Console

Figma

Job description

Marketing Manager

About us

Founded in Sydney in 2014, ezyCollect by Sidetrade is Australia's leading Order-to-Cash platform for small and mid-sized businesses. We automate credit management, collections, and payments, taking the manual work out of getting paid. Our 1,500+ customers manage A$19 billion in receivables through the platform, typically cutting late payments by 40% and bad debt by 80% within three months.

Now part of global AI leader Sidetrade, we're scaling our reach across three continents, bringing enterprise-grade technology to the mid-market while staying true to our Sydney roots. Australian innovation. Global ambition.

Why this role exists

Marketing here runs lean, and the range of work is broad: campaigns, content, digital, design, and product marketing all sit under one roof. Not everything can happen at once, and the highest-leverage work is turning what we build into messaging our customers, prospects, and Sales team can actually use.

Product marketing is the area we most need strength in right now. As we ship faster, we need someone who can take a feature from release to market end to end, writing the messaging and building the enablement material themselves, not relying on outside help to explain what shipped.

This is a high-ownership, high-autonomy role. You'll shape how marketing operates day to day, and there's real room to grow as the function scales.

Your team

You'll report to the Head of Marketing, who owns strategy; you own the operating rhythm that turns it into delivered work. You'll work closely cross-functionally; with Sales, Product, and Customer Success, and act as the local anchor for a business also operating across the globe (North America, UK, Europe, Brazil and the Philippines), where parts of the working day run on different clocks.

The team is small, practical, and hands-on. We value clear writing, credible judgement, and getting things shipped without unnecessary process.

Key responsibilities

Product marketing and launch

• Translate product releases into clear messaging for customers, prospects, and Sales.
• Write and maintain product pages, feature copy, release communication, and sales enablement material.
• Build and maintain the sales enablement library: one-pagers, battlecards, decks, objection handling.
• Coordinate launch timing and materials with Product, Sales, and Customer Success so launches land together.

Planning and coordination

• Own the marketing calendar across channels, campaigns, contributors, and launches.
• Run intake and triage for requests from Sales, Product, Customer Success, and the Executive Team.
• Write and coordinate briefs for contributors, agencies, and freelancers.
• Review content and creative before it ships for accuracy and consistency.

Content and creative

• Produce content directly: blogs, social, product updates, customer communication, campaign assets.
• Design marketing assets to a professional standard: landing pages, ad and social creative, one-pagers, email templates, presentations.
• Work within the existing design system and extend it thoughtfully when a new format requires it.

Campaigns and growth

• Plan and execute campaigns that drive demand, adoption, retention, and brand visibility.
• Coordinate content, creative, website, email, paid, and organic so campaigns launch complete.
• Scope tracking and attribution into every campaign from the start.
• Support webinars, events, and customer lifecycle programs.

Digital and performance

• Manage website structure, content updates, and landing pages with the relevant specialists.
• Deliver organic growth initiatives across search and other discovery surfaces.
• Report on performance to a fixed cadence with clear takeaways and next actions.

About you

• 4+ years in marketing, with at least 2 years in B2B SaaS. Ideally experience with Fintech/Payments.
• Real product marketing experience: you've taken a feature or product to market and written the messaging yourself.
• A track record delivering across content, digital, campaigns, and product marketing, not just one lane.
• Experience managing a marketing calendar and multiple concurrent campaigns.
• Experience reviewing and coordinating work from people who don't report to you.
• Design skills you can show through real work: comfortable in Figma or equivalent, producing on-brand creative.
• A practical AI workflow: you can show where it speeds you up and where you keep judgement human.
• Experience with CRM and automation platforms, ideally HubSpot.
• Confident writing first-draft copy, clear briefs, and stakeholder updates without relying on an agency.
• Strong grasp of organic growth and analytics, including GA4 and Search Console.
• Experience working directly with Sales, Product, and Customer Success.

What we offer

High autonomy and trust: you own the operating rhythm of marketing, and you're trusted to make the calls without being micromanaged.

Meaningful, visible work: own product launches end to end and shape how marketing works as the team scales.

Collaborative culture: work with a practical, hands-on team that values clear writing, good judgement, and getting things shipped.

Cross-functional exposure: work directly with Sales, Product, Customer Success, and the Executive Team, not at a remove from the business.

Room to grow: as the business scales, there's real potential for this role to grow with it.