Integrated Advertising Strategist

TM Media Pty Ltd

Sydney

On-site

AUD 70,000 - 90,000

Full time

4 days ago

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Job summary

TM Media Pty Ltd is seeking an Advertising Specialist to plan, develop and coordinate campaigns across multiple media to meet client objectives and strengthen brand positioning. You will advise clients on strategies, conduct market research, manage budgets, and optimize performance using platforms like Google Ads, Facebook, WeChat and TikTok.

Join our team to lead cross‑media campaigns, oversee scheduling and reporting, and collaborate with colleagues to ensure cohesive and high‑quality

Qualifications

Minimum 3 years of full-time experience as Advertising Specialist or similar.
Bachelor's degree in advertising, marketing, communication or related field.
Proven skills in market research and consumer analysis.
Experience developing advertising proposals and implementing marketing strategies for diverse audiences.
Proficiency with digital advertising platforms (Google Ads, Facebook, Redbook, WeChat, TikTok).

Responsibilities

Plan, develop, and coordinate advertising campaigns to support client objectives.
Advise clients on advertising and marketing strategies to reach target audiences.
Coordinate creation and placement across media: print, outdoor, broadcast, digital, social.
Design integrated campaigns to attract and engage audiences.
Oversee media planning, buying, and scheduling to maximise reach and cost-effectiveness.
Monitor campaign performance metrics, analyse results, and prepare reports to guide optimisation.
Work closely with different teams to ensure cohesive and high-quality advertising execution aligned with TM MEDIA's marketing strategy.