Senior Digital Advertising Strategist - Hybrid & ROI-Driven

Sydney Digital Marketing Agency Pty Ltd; Kingscliff; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Career growth

Training

Flexible schedule

Team culture

Prime location near Kingscliff Beach

Performance bonus

Wellbeing days

Job summary

Sydney Digital Marketing Agency Pty Ltd is seeking a Digital Advertising Specialist to lead PPC campaigns across Google and Microsoft Ads. You will manage keyword research, ad copy, landing pages, and bid strategies, while analysing performance data to improve ROI.

You will collaborate with cross-functional teams, stay updated on Google Ads features, and ensure compliance with policies. Flexible, hybrid work options are available in this growing agency.

Qualifications

• Proven experience as Digital Advertising Specialist in a digital marketing agency.
• High proficiency in Google Ads and Microsoft Ads.
• Strong analytical skills to interpret data and drive decisions.
• Excellent communication and client management skills.
• Certification in Google Ads and Google Marketing Platform.

Responsibilities

• Campaign Strategy and Management: develop and manage Google & Microsoft Ads campaigns across industries.
• Keyword research, competitive analysis, and audience targeting to optimise performance.
• Create ad copy and review landing pages to enhance conversions.
• Monitor performance metrics (CTR, CPC, CPA, ROI) and report insights.
• Utilise GA4 and other tools to track and report effectiveness.
• Budget management: allocate budgets and adjust bids for ROI.
• Continuous optimisation via A/B testing and bidding strategies.
• Collaborate with account management, SEO, content, and design.
• Keep up with Google Ads features and industry trends.
• Ensure campaigns comply with Google policies and audit quality.

Skills

Digital Advertising

Google Ads

Microsoft Ads

GA4 Data Interpretation

Analytics

Client Management

Google Ads Certification

Tools

Google Ads

Microsoft Ads

SA360

Campaign Manager

DV360

GA4

Adpulse

Agency Analytics

Excel

PowerPoint

MonDay.com

SemRush

Harvest

Wildjar

Hubspot

Job description

Sydney Digital Marketing Agency Pty Ltd is seeking a Digital Advertising Specialist to lead PPC campaigns across Google and Microsoft Ads. You will manage keyword research, ad copy, landing pages, and bid strategies, while analysing performance data to improve ROI.

You will collaborate with cross-functional teams, stay updated on Google Ads features, and ensure compliance with policies. Flexible, hybrid work options are available in this growing agency.