Integrated Marketing Campaign Lead

Invested Talent; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Invested Talent in Sydney is seeking a capable Marketing Specialist to own cross‑channel campaigns from concept to delivery. You will craft messaging, plan launches, and collaborate with sales, product and compliance to grow brand and leads in financial services.

You will manage digital channels (LinkedIn, Google, Meta), nurture journeys, write content, and coordinate events while maintaining brand voice and regulatory alignment across B2B and B2C audiences.

Qualifications

• 3–5 years in a marketing generalist or campaign role, preferably within financial services.
• Proven experience running multi-channel campaigns end to end, with strong writing skills and the ability to explain complex financial products simply.
• Hands-on experience with CRM or marketing automation platforms (such as HubSpot or Salesforce), a CMS and Google Analytics, with LinkedIn and Google Ads experience highly regarded.
• Strong organisation and stakeholder skills, with the ability to manage several projects at once and work confidently with sales teams, senior leaders and agencies.
• A proactive, curious attitude and an understanding of working within compliance approval processes in a regulated industry.

Responsibilities

• Plan, deliver and report on integrated campaigns across B2B and B2C audiences, including product launches, from messaging and positioning through to go-to-market materials.
• Manage digital channels, including paid LinkedIn, Google and Meta, email and nurture journeys through the CRM or marketing automation platform, and website content through the CMS
• Write and produce content such as articles, market updates, case studies, fact sheets, pitch decks and social posts, keeping everything on brand and in a consistent tone of voice
• Coordinate client events, webinars and sponsorships, and work with sales, product, compliance and external agencies to make sure all activity runs smoothly and meets regulatory requirements
• Track campaign performance, report monthly on results, and use the insights to improve performance over time

Job description

Invested Talent in Sydney is seeking a capable Marketing Specialist to own cross‑channel campaigns from concept to delivery. You will craft messaging, plan launches, and collaborate with sales, product and compliance to grow brand and leads in financial services.

You will manage digital channels (LinkedIn, Google, Meta), nurture journeys, write content, and coordinate events while maintaining brand voice and regulatory alignment across B2B and B2C audiences.