Performance Media Specialist

Techtronic Industries; City of Melbourne; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Wellbeing resources

Product discounts

Recognition programs

Career development

Parental leave

Job summary

Techtronic Industries (TTI) is seeking a Performance Media Specialist to lead paid digital advertising across our brand portfolio. Reporting to the Digital Marketing Manager, you will manage in-house campaigns on Google Ads, Meta, and TikTok, using audience insights and performance data to optimise targeting and outcomes.

The role involves delivering campaigns within budgets, preparing regular performance reports, and collaborating with internal teams and external agencies.

Qualifications

• Tertiary qualification in Marketing or Digital Marketing, or equivalent experience.
• At least 3 years in paid media planning and buying across digital channels.
• Experience with Meta, TikTok and Google platforms and analytics tools.

Responsibilities

• Manage day-to-day delivery and optimisation of paid campaigns on Google Ads, Meta and TikTok.
• Deliver campaigns within budgets and timeframes.
• Identify platform trends and opportunities supporting brand and commercial objectives.
• Monitor, analyse and optimise campaign performance using audience insights and key metrics.
• Prepare regular performance reporting and actionable recommendations to improve campaign effectiveness.
• Build relationships with internal teams, agency partners and external stakeholders to support delivery.

Skills

Paid media planning

Campaign optimisation

Analytics

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Qlik

Education

Bachelor's degree in Marketing or Digital Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Qlik

Job description

Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries. TTI's portfolio includes the world's largest DIY Power Tool and Power Garden brand in RYOBI, along with other market-leading brands such as AEG, Hoover, Vax, Kango and Empire.

Every member of our team plays a vital role, and you will too. You'll have the opportunity to grow, innovate and make a meaningful impact as we continue to strengthen how we connect with customers across our portfolio of iconic brands.

About the Role

If you get excited about advertising performance, insights, and finding the next optimisation win, this role is for you!

Reporting to the Digital Marketing Manager, the Performance Media Specialist is responsible for developing, managing and optimising paid digital media activity across TTI's portfolio of brands. You will manage in-house digital and social advertising campaigns while supporting the implementation of agency-managed activity.

This is a hands‑on, performance-focused role covering platforms such as Google Ads, Meta Ads and TikTok Ads. You will use audience insights, platform trends and campaign performance data to continually improve targeting and media outcomes.

Responsibilities

• Manage the day-to-day delivery and optimisation of paid campaigns across platforms including Google Ads, Meta and TikTok Ads
• Deliver paid advertising campaigns within agreed budgets and timeframes
• Identify platform trends and emerging paid media opportunities that support brand and commercial objectives
• Monitor, analyse and optimise campaign performance using audience insights and key metrics, including engagement, reach and conversions.
• Prepare regular performance reporting and provide actionable recommendations to improve campaign effectiveness.
• Build strong relationships with internal teams, agency partners and external stakeholders to support successful campaign delivery.

What We Offer

• Hybrid working model: flexibility for balance
• A strong focus on wellbeing with access to our Wellbeing Hub and Employee Assistance Program (EAP)
• Generous product discounts because we believe in what we create!
• Recognition programs and social events to celebrate team successes
• Professional development opportunities to support your career growth
• Paid parental leave and other benefits to support your life, not just your job

What You Bring

• A tertiary qualification in Marketing or Digital Marketing, or significant relevant industry experience
• At least three years' experience in paid media planning and buying across digital channels
• Experience across both B2C and B2B marketing environments is advantageous
• Hands‑on experience with platforms such as Meta, TikTok and Google, together with analytics tools such as Google Analytics or Qlik
• A successful track record managing multiple brand advertising accounts with monthly media spend of $10,000 or more
• Experience managing social media campaigns within a large B2C organisation
• Experience working with agencies and building effective stakeholder relationships
• Strong analytical skills with the ability to translate campaign information into clear, commercially focused recommendations
• An optimisation‑led mindset with the ability to continually improve creative, targeting and media performance