Paid Media Manager (Programmatic & Social Advertising)

LION Digital Pty Ltd; Australia; Remote; AUD 120,000 - 170,000; Full time

Job summary

LION Digital Pty Ltd is recruiting a Paid Media Manager (Programmatic & Social Advertising) to lead strategic development and execution of paid campaigns for clients across Sydney, Melbourne, and Brisbane. The role emphasizes ROI-driven campaign design, cross-functional collaboration, and ongoing optimization to achieve client business goals.

The ideal candidate has senior-level expertise in programmatic and social platforms, with a strong track record in ecommerce, SaaS, or marketplaces and the

Qualifications

• 5+ years in performance marketing with budgets of $20k–$100k+ per month.
• Hands-on experience with Google Marketing Platform (DV360, GTM).
• Proficiency in programmatic and social platforms (Meta, TikTok, Amazon, etc.).
• Experience with DOOH & CTV is highly regarded.
• Strong communication and cross-team collaboration skills.
• Creative, results-driven mindset with track record of marketing success.

Responsibilities

• Design and execute paid strategies across programmatic and social media to drive client outcomes.
• Analyze campaign performance and provide actionable recommendations for optimization.
• Coordinate with content creators and designers to align output with goals and targeting.
• Stay current with digital marketing trends to maintain industry leadership.

Job description

Australia careers

Vacancy · Australia

Paid Media Manager (Programmatic & Social Advertising)

Sydney, Melbourne, Brisbane Australia

The Paid Media Manager (Programmatic & Social Advertising) plays a key role across the strategic development and execution of paid advertising campaigns for our clients. This role focuses on campaign development in line with client business objectives and ROI. Collaboration with cross-functional teams and working towards overarching business goals is key to the success of this role.

Ideally you posses strong knowledge and experience across the following areas;

• Strong experience working with programmatic and social platforms with a robust perspective on how to drive results for brands.
• Programmatic knowledge from a buy and sell side with ad tech awareness and hands on experience
• Working with teams and other departments – Technology, Search, Content and Client Leadership

JOB RESPONSIBILITIES:

• Design and execute comprehensive paid strategies across programmatic and social media to drive engagement and business outcomes for clients.
• Analyse campaign performance, offering insights and actionable recommendations for enhancements.
• Coordinate with content creators and designers to align creative output with campaign goals and targeting.
• Remain current with digital marketing trends and best practices to maintain LION Digital's industry leadership.

REQUIREMENTS:

• Minimum of 5 years experience in performance marketing, managing budgets $20k - $100k+ per month (ideally experience in ecommerce, SaaS or Marketplaces).
• Required knowledge and hands-on experience with the Google Marketing Platform, including Display & Video 360 (DV360), and Google Tag Manager (GTM).
• Proficiency in programmatic and social platforms, such as Meta (Facebook and Instagram), TikTok, Amazon and other niche and emerging platforms that provide access to inventory of interest for brands.
• Experience with DOOH & CTV led approach would be highly regarded.
• Strong communication and interpersonal skills for effective cross-team collaboration.
• A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.

A senior partner from LION will be in touch within 5 working days.