Advertising Specialist

TM Media Pty Ltd; Sydney; Vor Ort; AUD 70.000 - 90.000; Vollzeit

Zusammenfassung

TM Media Pty Ltd is seeking an Advertising Specialist to plan, develop and coordinate campaigns across multiple media to meet client objectives and strengthen brand positioning. You will advise clients on strategies, conduct market research, manage budgets, and optimize performance using platforms like Google Ads, Facebook, WeChat and TikTok.

Join our team to lead cross‑media campaigns, oversee scheduling and reporting, and collaborate with colleagues to ensure cohesive and high‑quality

Qualifikationen

• Minimum 3 years of full-time experience as Advertising Specialist or similar.
• Bachelor's degree in advertising, marketing, communication or related field.
• Proven skills in market research and consumer analysis.
• Experience developing advertising proposals and implementing marketing strategies for diverse audiences.
• Proficiency with digital advertising platforms (Google Ads, Facebook, Redbook, WeChat, TikTok).

Aufgaben

• Plan, develop, and coordinate advertising campaigns to support client objectives.
• Advise clients on advertising and marketing strategies to reach target audiences.
• Coordinate creation and placement across media: print, outdoor, broadcast, digital, social.
• Design integrated campaigns to attract and engage audiences.
• Oversee media planning, buying, and scheduling to maximise reach and cost-effectiveness.
• Monitor campaign performance metrics, analyse results, and prepare reports to guide optimisation.
• Work closely with different teams to ensure cohesive and high-quality advertising execution aligned with TM MEDIA's marketing strategy.

Kenntnisse

Market research

Advertising proposals

Campaign strategy

Copywriting

Digital advertising platforms

Ausbildung

Bachelor's degree in advertising/marketing/communication or related field

Tools

Google Ads

Facebook

WeChat

TikTok

Redbook

Jobbeschreibung

Plan, develop, and coordinate advertising campaigns to promote products and services in line with client objectives. Advise clients on advertising and marketing strategies to effectively reach target audiences and strengthen brand positioning.

Key responsibilities

Develop and organise advertising policies and campaigns that support sales objectives, build consumer awareness, and enhance brand visibility

Coordinate the creation and placement of advertising content across multiple media platforms, including print, outdoor, broadcast, digital, and social media, to maximise reach and engagement

Design and implement integrated campaigns that strategically position content and imagery to attract and engage audiences

Oversee media planning, buying, and scheduling to maximise campaign reach and cost-effectiveness

Monitor campaign performance metrics, analyse results, and prepare reports to evaluate effectiveness and guide optimisation

Work closely with different teams to ensure cohesive and high-quality advertising execution aligned with TM MEDIA's marketing strategy

About you

Minimum 3 years of proven full-time experience as an Advertising Specialist or in a similar role

At least a bachelor's degree in advertising, marketing, communication or a related field

Proven skills in conducting market research and consumer analysis

Experience in developing advertising proposals and implementing marketing strategies for diverse audiences

Proficiency with digital advertising platforms (Google Ads, Facebook, Redbook, WeChat, TikTok, etc.), and the relevant advertising policies

Ability to develop and execute advertising campaigns across multiple media (print, online, TV, radio, outdoor)

Skilled in content strategy, copywriting, and visual communication to engage target audiences

Demonstrated English language proficiency