Insights Strategy Lead: Shape Brand Growth

Lion; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Lion in Sydney is seeking an Insights Manager to turn consumer, shopper and cultural insights into stronger beer brand strategies. You will lead both qualitative and quantitative research across our core, premium and craft portfolios, partnering with Brand, Innovation, Connections and Sales teams to shape future growth.

Based in Sydney, you will translate data into practical recommendations, influence planning and pipelines, and build strong relationships with agencies and internal stakeholders

Qualifications

• Experience leading qualitative and quantitative research.
• Ability to translate insights into practical recommendations.
• Strong stakeholder influencing and storytelling skills.
• Experience in agency and client-side environments preferred.

Responsibilities

• Lead qualitative and quantitative research that answers business questions.
• Translate research into clear recommendations.
• Partner with Brand, Connections and Innovation teams to apply insights.
• Influence brand planning, innovation pipelines and strategy.
• Build relationships with agencies and internal stakeholders.
• Promote evidence-based decision-making across Marketing.

Skills

Consumer insights

Stakeholder influence

Research leadership

Storytelling

Agency/client experience

Job description

Lion in Sydney is seeking an Insights Manager to turn consumer, shopper and cultural insights into stronger beer brand strategies. You will lead both qualitative and quantitative research across our core, premium and craft portfolios, partnering with Brand, Innovation, Connections and Sales teams to shape future growth.

Based in Sydney, you will translate data into practical recommendations, influence planning and pipelines, and build strong relationships with agencies and internal stakeholders