Insights Manager

Lion; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Lion in Sydney is seeking an Insights Manager to turn consumer, shopper and cultural insights into stronger beer brand strategies. You will lead both qualitative and quantitative research across our core, premium and craft portfolios, partnering with Brand, Innovation, Connections and Sales teams to shape future growth.

Based in Sydney, you will translate data into practical recommendations, influence planning and pipelines, and build strong relationships with agencies and internal stakeholders

Qualifications

• Experience leading qualitative and quantitative research.
• Ability to translate insights into practical recommendations.
• Strong stakeholder influencing and storytelling skills.
• Experience in agency and client-side environments preferred.

Responsibilities

• Lead qualitative and quantitative research that answers business questions.
• Translate research into clear recommendations.
• Partner with Brand, Connections and Innovation teams to apply insights.
• Influence brand planning, innovation pipelines and strategy.
• Build relationships with agencies and internal stakeholders.
• Promote evidence-based decision-making across Marketing.

Skills

Consumer insights

Stakeholder influence

Research leadership

Storytelling

Agency/client experience

Job description

Turn consumer and shopper insight into ideas that shape the future of some of Australia's most loved beer brands.

Lion is home to brands including XXXX, Tooheys, Hahn, Stone & Wood and James Squire. We bring together iconic brands, craft and innovation, and we're looking for a Insights Manager to help our teams understand consumers and make confident decisions about what comes next.

Based in Sydney, you'll work across our Australian core, premium and craft beer portfolios. Partnering with Brand, Innovation, Connections, Sales and Category teams, you'll help turn consumer, shopper and cultural insight into stronger brand strategies, innovation and commercial outcomes.

What you'll do

• Lead qualitative and quantitative research that answers important business and brand questions.
• Translate research, market intelligence and emerging consumer trends into clear, practical recommendations.
• Partner with Brand, Connections and Innovation teams to bring consumer insight into planning and execution.
• Influence brand planning, innovation pipelines and longer-term strategy.
• Build strong relationships with research agencies and internal stakeholders, helping teams get the most from their insight investment.
• Champion thoughtful, evidence-based decision-making across Marketing.

What you'll bring

• Strong experience in consumer, shopper or cultural insights.
• Experience from both agency and client-side environments desirable
• Confidence shaping research, interpreting data and presenting a compelling story.
• The ability to communicate insights clearly, influence senior stakeholders and build strong working relationships.
• Curiosity and adaptability, with the ability to move between strategic priorities and detailed project work.

This is an opportunity to work closely with the teams shaping the future of our beer brands and make insights matter in the decisions that follow.

Shape the future of Lion's beer brands by turning consumer insight into ideas that influence strategy, innovation and growth.