Influencer Marketing Account Manager

Theory Crew Pty Ltd; Melbourne; Hybrid; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working days between home and

Office in South Yarra

Learning and development budget

Career progression opportunities

Collaboration with RISER

Job summary

Theory Crew Pty Ltd in Melbourne is seeking an Influencer Marketing Account Manager to lead bespoke influencer strategy and creator-led campaigns for Australia’s best-loved lifestyle brands.

You will manage client relationships, source and negotiate with creators, oversee timelines and budgets, and mentor junior teammates in a fast-paced, collaborative environment.

Qualifications

• 3+ years' influencer marketing experience, ideally agency side.
• Established relationships with Australian creators, talent managers and talent agencies.
• Proven track record of delivering bespoke influencer campaigns from strategy to reporting, across Instagram, TikTok and YouTube.
• A confident, commercially minded negotiator who protects both client budgets and creator relationships.
• Working knowledge of disclosure requirements and Australian advertising codes.
• Comfortable with the numbers, from reach and engagement to EMV, CPE and conversions.
• Highly organised with a sharp eye for detail, and at home in a fast-paced, multi-client environment.
• Experience leading and mentoring junior team members.

Responsibilities

• Manage client relationships day to day and lead influencer and creator-led campaigns from strategy through to negotiation, execution and reporting.
• Develop influencer strategies and bespoke influencer programs that hit client KPIs.
• Source, vet and secure the right creators for each brief.
• Lead negotiations with creators, talent managers and agencies on fees, deliverables, usage rights and exclusivity.
• Manage influencer contracts, briefs, approvals and disclosure compliance.
• Report on campaign performance and turn results into insights.
• Be the trusted day-to-day contact for your clients.
• Manage timelines, budgets and talent payments across multiple accounts.
• Lead, mentor and support junior team members.

Skills

Influencer marketing

Agency experience

Creator relationships

Negotiation

Campaign reporting

Australian market knowledge

Job description

Love building creator campaigns people actually stop scrolling for? Theory Crew is looking for an Influencer Marketing Account Manager to join our growing team. You'll lead bespoke influencer strategy and creator-led campaigns for some of Australia's best-loved lifestyle brands.

This is a dedicated influencer role, working closely with our campaign leadership team and suits an Account Manager who knows the Australian creator landscape inside out.

Love building creator campaigns people actually stop scrolling for? Theory Crew is looking for an Influencer Marketing Account Manager to join our growing team. You'll lead bespoke influencer strategy and creator-led campaigns for some of Australia's best-loved lifestyle brands.

This is a dedicated influencer role, working closely with our campaign leadership team and suits an Account Manager who knows the Australian creator landscape inside out.

About Theory Crew

We’re one of Australia’s leading independent PR, influencer marketing and social media agencies for lifestyle brands. Our clients include global and local household names such as Brown Brothers, Hada Labo, Tanologist, Isle of Paradise, INIKA, DB Cosmetics, Sunny Queen, Authentic Asia, Brioche Gourmet, Tilda Rice, Carman’s, Toni & Guy, Impulse, V05 and more. Our work spans PR, influencer marketing, paid social, UGC, content creation, activations, and integrated campaigns.

The role

• You'll manage client relationships day to day and lead influencer and creator-led campaigns from strategy through to negotiation, execution and reporting. You will:
• Develop influencer strategies and bespoke influencer programs that hit client KPIs
• Source, vet and secure the right creators for each brief
• Lead negotiations with creators, talent managers and agencies on fees, deliverables, usage rights and exclusivity
• Manage influencer contracts, briefs, approvals and disclosure compliance
• Report on campaign performance and turn results into insights
• Be the trusted day-to-day contact for your clients
• Manage timelines, budgets and talent payments across multiple accounts
• Lead, mentor and support junior team members

What we are looking for

• 3+ years' influencer marketing experience, ideally agency side
• Established relationships with Australian creators, talent managers and talent agencies
• A proven track record of delivering bespoke influencer campaigns from strategy to reporting, primarily across Instagram, TikTok and YouTube
• A confident, commercially minded negotiator who protects both client budgets and creator relationships
• Working knowledge of disclosure requirements and Australian advertising codes
• Comfortable with the numbers, from reach and engagement to EMV, CPE and conversions
• Highly organised with a sharp eye for detail, and at home in a fast-paced, multi-client environment
• Experience leading and mentoring junior team members

Why Us?

• Flexible working days between home and our office in South Yarra
• No crazy over-time or typical “agency hours".
• Our team is happy, friendly, collaborative and seriously dedicated to delivering quality work.
• We put career progression first with regular senior management catch-ups and progression plans in place to support development.
• Learning and development budget available for your continued growth.
• Opportunity to gain experience with local and global brands across beauty, lifestyle and FMCG.
• Collaboration opportunities with our sister-agency RISER.

Applications close 4 November 2026.